Social media is a topic that’s omnipresent at TweetMyJobs, and we’re constantly excited by the articles we read that illustrate how the social web is ingrained in our culture. Whether it’s humanitarian awareness evolving into the most viral video of all time, one speech generating over 750,000 tweets, or the meteoric rise of another social network, one thing is consistent: people love social media.
We use social media to discover information quickly and efficiently, but it’s easy to forget that these prominent social networks only launched 10 years ago – or less. With the size and reach of networks like Twitter, Facebook and LinkedIn, it’s no surprise that these platforms are now being used by businesses to connect with talent, but disrupting an industry is not an overnight accomplishment.
Employers are more hesitant than job seekers to alter their recruiting strategies because these efforts take time and money to execute, and businesses are – and should be – careful about the talent they bring into their organization. However, being overly cautious can mistakenly lead to inaction and missed opportunities to find the best talent for your organization.
Social media has proven to be a viable platform to communicate for media, sports, politics and entertainment. It’s natural that businesses are (correctly) seeing these social media platforms as a viable way to recruit talent. Businesses understand that social media is important, and now they just need that initial encouragement to get started.
Our friends at Fistful of Talent offered great advice last week: when it comes to social media and recruiting, don’t over-think it, just do it! Every business has different goals and objectives for recruiting, but sometimes the best strategy is to take a leap of faith and figure out how to best utilize the tools as you go.
Embrace social recruiting and jump in with both feet. Good luck!