AccorHotels Job - 29534422 | CareerArc
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Company: AccorHotels
Location: Vancouver, BC, Canada
Career Level: Mid-Senior Level
Industries: Hospitality, Travel, Leisure


Regional Director, PublicRelations

Hotel Overview: Fairmont Hotel Vancouver is a glorious landmark thatcaptures the hearts and imaginations of all those who visit. Reigning from herprestigious address on Georgia Street at the center of the city, this Castle inthe Heart of Vancouver is surrounded by a diverse arts community of galleriesand theatres, a thriving shopping district, exhilarating nightlight and worldclass cuisine. Join our team and welcome our guests to extraordinaryexperiences at their home away from home.

Summary of Responsibilities: The Regional Director of Public Relations reports to theRegional Director of Sales & Marketing and home hotel Director of Sales& Marketing with a dotted line to corporate Public Relations. The incumbentwill be responsible for their home hotel's PR and will work closely with theGM, DOSM, and Director of Food & Beverage. This position will also workclosely with the Regional DOSM for updates on regional PR activities, and withthe DOSM's of the hotels within the PNW region, and collaboration with other hotelbased PR Directors in the region.

Home Hotel PR Management:

  • Develop communication strategies and execute public relations programs within the hotel and local/regional/national/international markets to extend the brand and support hotel's revenue generation goals
  • Develop and maintain a local crisis communication program
  • Serve as a key contact in the hotel for the media, industry partners and the community
  • Champion philanthropic partnerships and promote environmental and social initiatives within the community, while raising the profile of both the hotel and the brand

Business Goals

  • Develop and manage PR budget for each hotel
  • Contribute to hotel revenue targets for hotels in the Pacific Northwest region
  • Create strategies to maximize profitability of each property through PR strategies that build revenue or reduce costs through effective management and planning.

Media Relations &Marketing Communications

  • Act as a spokesperson for the hotel and as a member of the crisis management
  • Generate new and traditional media initiatives
  • Work with corporate PR to develop and execute brand initiatives
  • Write and disseminate press kits, releases, editors' advisories, calendar listings
  • Advise on marketing and advertising copy and provide editing for brand consistency
  • Update PR newsroom and keep corporate PR and agencies informed of all news
  • Develop and build positive relationships with local media and industry partners in key markets
  • Develop joint, regional and national promotional opportunities with other Accor properties
  • Develop and maintain all media lists and contact information
  • Maintain an up-to-date photo and video library, including a photographic record of all media and special events
  • Conduct individual and media familiarization trips and regional media outreach/entertaining as needed
  • Work with tourism and airline partners where appropriate
  • Seek product placement/broadcast/film opportunities to leverage new and existing brand partnership opportunities
  • Extend brand reach with non-traditional marketing and media partnerships
  • Work with DOSM to leverage advertising and marketing programs
  • Submit monthly media measurements reports to Corporate PR, DOSM and General Manager (and regional key stakeholders DOSM, GM)

Employee Communications & T&C Support:

  • Provide crisis communications training and media training to hotel colleagues as needed
  • Advise on messaging and content for hotel internal communication vehicles
  • Provide writing and editing support to executive and Talent & Culture teams
  • Develop PR strategies that align with employee engagement and community relations activities

Additional Regional Responsibilities:

  • Support regional initiatives
  • Provide strategic direction to regional PR and align corporate and regional objectives.
  • Support and align PR plans with regional hotels on property PR Managers/Directors
  • Provide crisis communication leadership for the region to include: manage crisis situations; training and media training for hotel executive teams as needed
  • Assist with creation and administration of branded programs (provide feasibility and operational perspective)
  • PR leadership role within the region, act as PR council to hotels in region
  • Pitch innovative and creative regional stories to garner media
  • Pro-actively organize media visits and familiarization trips to targeted media
  • Cross promote/publicize local and regional stories
  • Leverage media contacts within the region for brand and for other regions
  • Develop new partnerships and work as regional contact for Corporate PR, Corporate Director Business Development and marketing partnerships and Regional DOSM.
  • Champion Corporate PR activities within the region and spearhead regional brand launches (with support of corporate PR)
  • Update Regional Vice President and Corporate PR regarding PR issues in the Region
  • Provide PR transition support to new Hotels within the Region (ie: planning, due diligence, transition budgets and resource allocation – with assistance from corporate PR)
  • Ensure each hotel is leveraging PR newsroom and providing timely and accurate updates
  • Orientation and training of new Public Relations Directors within their region
  • Set strategy for region as it relates to liaising with PR agencies and new media market development
Support:The Regional Director of Public Relations will be based in aproperty with a full time public relations coordinator and support from ACCORNCA Region.



  • Bachelors' degreeand/or Diploma/Degree in PR and/or journalism degree with at least 6 years PRexperience
  • Excellent writtenand verbal communication skills a must
  • Flexible, results-oriented,decision-maker, positive, ability to handle multiple tasks, self-motivated,strong initiative
  • Ability to travel and work flexible hours anddays
  • Ability tounderstand and interpret financial data
  • Strong computerliteracy
  • Proven ability tocreate partnerships within industry and community

Visa Requirements: Candidates must be legally entitled towork in Canada.

APPLY TODAY: Whether you're launching your career orseeking meaningful employment, we invite you to visit to learn more about Fairmont Hotels &Resorts—and the extraordinary opportunities that exist!

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