Job Number: R0063092
Sales Enablement Strategist
Shape the future of Booz Allen by helping to build a modern sales enablement program to strengthen Booz Allen's brand, reputation, and revenue. Leverage experience with sales enablement to put the right people, processes, technology, and content in place to support consistent marketing, business development, and revenue growth across the enterprise. Manage editorial and technology resources to sustain and promote the firm's content repository. Sit within corporate affairs and work closely with cross-functional business leads, corporate and account-based marketing and business teams, creative, media, demand generation, and technical and channel strategists to evolve our current brand, messaging, and content program into a fully realized sales enablement program to support our client facing employees' business development activities. Use data and insights to both evaluate tactics and drive strategy. Encourage the use of firmwide messaging and marketing and sales content and help to drive the evolution and adoption of integrated platforms, sales enablement programming, and analytics.
-8 years of experience with establishing or managing a sales enablement program
-Experience with building and executing sales enablement strategies, including sales and marketing alignment, content strategy, sales training and support, and technology platform selection and management
-Experience with managing projects and resources for development in a SharePoint that houses the current content repository
-Experience with transforming or building marketing support or sales enablement programs, processes, technologies, strategies, or resources for a large enterprise
-Knowledge of assessing and using sales enablement and account-based marketing technologies, including Seismic, Showpad, Oracle Marketing Cloud, Highspot, or Pitcher and driving the adoption of new tools and tactics by the sales force to meet goals, improve processes, and increase efficiency of marketing and sales operations
-Knowledge of B2B and B2G buyers' journey and aligning content to the journey
-Ability to operate across an organization to build relationships to work with and influence diverse, multiple stakeholders at various levels of seniority
-BA or BS degree
-Experience with sales enablement in a consulting, professional services, or agency environment.
-Experience with developing and implementing programmatic strategies for sales enablement; establishing goals, objectives and KPIs, developing and implementing tactics aligned to goals, maintaining timelines, measuring performance, driving strategy. and increasing ROI
-Experience in working with and managing external vendors and consultants as part of a collaborative team
-Ability to work well individually and in a collaborative team environment and multitask across multiple projects and clients to effectively manage priorities
-MA or MBA degree in Marketing, Advertising, Communications, Public Relations, or Digital Marketing
-Content Strategy, Digital Marketing, Inbound Marketing, Marketing Automation, Demand Generation, or Sales Enablement Certification
We're an EOE that empowers our people—no matter their race, color, religion, sex, gender identity, sexual orientation, national origin, disability, veteran status, or other protected characteristic—to fearlessly drive change.
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