Brown-Forman Job - 30985171 | CareerArc
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Company: Brown-Forman
Location: London, England, United Kingdom
Career Level: Mid-Senior Level
Industries: Food, Beverage


Reporting to: National Account Manager - Route to Market (On-Trade Sales)

Location: Field-based x2


At Brown-Forman, we enrich the experience of life, in our own way, by responsibly building beverage alcohol brands that thrive and endure for generations. Brown-Forman is one of the largest American-owned spirits and wine companies and among the top 10 largest global spirits companies. By expertly combining five behaviors (Be Curious, Be Courageous, Be Collaborative, Be Creative, Be a Champion) with our vision and purpose, we seek to create an enduring and growing Brown-Forman UK

This exciting new role is integral to the on trade sales function of B-F, driving performance in B-F UK's major RTM partners. The key responsibility is to deliver NSV and profitability for Brown Forman as well as to establish and maintain a strong relationship with the customer and to achieve the objectives assigned to the channel and your accounts (Matthew Clark, Tennents and Bibendum). Working with the NAM, you will help define sales, distribution, inventory/ stock, promotional goals and commercial strategies for your accounts; including analysis of sales, distribution and promotion performance, implementation and evaluation of trade activities.


  • Build and develop a strong relationship customer(s) and understand what drives their decisions, learning about the business and motivating them to purchase and promote B-F brands

  • Build strong internal relationships. working with the brand teams, finance, trade marketing, sales operations and supply chain among others

  • Meet/exceed annual volume, value & profit objectives of all brands across your account, continuously detecting and developing both the customer's and B-F's business opportunities

  • Work closely with the NAM, National RTM Manager and other internal stakeholders on the development of annual plans, promotion activities, business and portfolio strategies, yearly budgets and quarterly projections, trade terms, price structures, profit margins, etc;

  • Negotiate and close annual and seasonal commercial agreements with account

  • Analyse market trends, competitor activity and identify strengths and weaknesses of our brands in the market, aiding sales planning, discount spending and budgeting

  • Coordinate customer administration, manage billing, invoicing issues. stock management and availability


The successful candidate will have a Bachelor's Degree in Business related area and previous experience working in a sales position, with a proven ability to build and establish an effective network and relationships in the RTM sector. Previous experience working in wine and spirits or luxury FMCG industries is preferable.

Total Rewards

Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance.

We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. In Brown-Forman UK, some highlights of the competitive benefits we offer include, but not limited to are medical/dental insurance, flexible-working options, product allowance and gym membership; along with global career opportunities.

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