Brown-Forman Job - 31122346 | CareerArc
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Company: Brown-Forman
Location: Birmingham, England, United Kingdom
Career Level: Mid-Senior Level
Industries: Food, Beverage


Reporting to: National Sales Manager On-Trade UK

Location: Field Based (Must reside on territory)


At Brown-Forman, we enrich the experience of life, in our own way, by responsibly building beverage alcohol brands that thrive and endure for generations. Brown-Forman is one of the largest American-owned spirits and wine companies and among the top 10 largest global spirits companies. By expertly combining five behaviors (Be Curious, Be Courageous, Be Collaborative, Be Creative, Be a Champion) with our vision and purpose, we seek to create an enduring and growing Brown-Forman UK.

Reporting to the National Sales Manager On-trade, the Regional Sales Manager (RSM) will lead and develop a team of Sales Executives within Independent Free Trade, in line with Brown-Forman vision and values to deliver the regional strategy. More specifically the RSM will co-develop and execute the channel agenda and deliver the regional portfolio objectives including distribution, volume, brand education, visibility and promotions for the B-F portfolio within the geographical area of responsibility.

This role is both exciting and challenging. Challenging in that independent on-trade is a fast paced and increasingly competitive environment requiring skilled decision making, clear strategic focus and the ability to drive forward team influencing and negotiation skills.


  • Team Management and Development - Provide strong and supportive leadership and direction to direct reports
  • On-Trade Channel Strategy - Executing the On Trade channel strategy
  • Business Partnering - Continuously improving the relationship with customers in the on-trade channel at regional level
  • Commercial & Strategic Planning - Understand, communicate and drive team behaviour in line with both long and short term business and brand strategy


The successful candidate will be educated to degree level ideally within the business field and will have an established network within the On-Trade. Pivotal to this role will be a proven track record of managing and developing a high performance team. A good understanding of the independent on-trade channel, and the dynamics of the on-trade as a whole, as well as the ability to drive a premium portfolio. You will have the ability to establish and maintain an effective network within the sector at regional level and beyond. Whilst internally you will establish effective and trusted business partnerships across the B-F organisation and nurture a team culture capable of developing a team that will grow in capability, delivering first-class field execution.

Total Rewards

Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance.

We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. In Brown-Forman UK, some highlights of the competitive benefits we offer include, but not limited to are medical/dental insurance, flexible-working options, product allowance and gym membership; along with global career opportunities.

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