Marketing Senior Specialist - Higher Education - Government & Public Services
Are you a marketing and communications professional who is unafraid to think differently, always going the extra mile, and keeps current on the latest marketing trends? Are you looking to take your skills to the next level? Are you interested in working with different businesses executing strategic marketing campaigns? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting, to meet our business and client needs?
This position is responsible for providing strategic marketing support for Deloitte's Higher Education (HE) practice. The ideal candidate will be an experienced HE marketing professional with a demonstrated ability to work collaboratively with individuals at all levels of a matrix organization.
Work you'll do
The HE Senior Marketing Specialist will support the HE practice leaders in planning and executing marketing campaigns and have responsibility for supporting content marketing through our Center for Higher Education Excellence. The specialist will report to a Senior Marketing Manager on the Government and Public Services (GPS) industry marketing team and will work closely with the team to differentiate the Deloitte brand, drive Deloitte's business priorities forward, deliver innovative content marketing strategies, and report marketing's contributions to HE leadership.
Specific areas of focus include:
Marketing & Communications Fundamentals: Ability to apply marketing and communications leading practices to drive business goals
Project Management and Campaign Activation: Lead the development, maintenance, and execution of marketing campaigns, including digital strategy
- Writing: Develop different types of content including, but not limited to, ad copy, web copy, social copy and marketing collateral, for internal and external audiences
- Thought leadership marketing: Facilitate the design, writing, editing, and promotion of marketing and eminence pieces
- Business Advisor: Serve as strategic marketing advisor to key stakeholders within areas of responsibility
Content Development: Develop and edit content and collateral material, and refresh website content for consistent messaging and clear voice, in language that resonates with a higher education executive leadership audience
Social Media: Create and implement full social media plans for campaigns
Event Production and Management: Lead strategy, planning logistics, invitations, registration, production and on-site oversight to create an experience and environment to foster greater connections with our clients and prospects – elevating Deloitte's brand in the market
Impact Reporting: Set key performance indicators (KPIs) at the start of a campaign, track progress, report metrics to leadership, and articulate what the metrics mean for future campaigns
Budget Management: Plan and manage marketing budgets for campaigns
Experience developing strategies for reaching a diverse audience of leadership personas in the higher education sector (i.e., President/Chancellor, Provost, CFO, CIO, CHRO, CISO, etc.)
Experience working within the higher education ecosystem and familiarity with relevant HE media organizations and strategic partners preferred (Chronicle of Higher Education, NACUBO, EDUCAUSE, etc.)
Experience with event management and production
Experience with content marketing techniques, including audience segmentation, search engine optimization (SEO), and persona-based campaigns
Experience with marketing technology and innovation to drive and enhance campaign deliverables
Executive presence, professional client service manner, and demonstrated ability to take initiative
Creative mindset with passion and drive to foster innovation in marketing and communications. Able to manage creative teams and give strategic direction to advance brand position in the market
Strong persuasive skills; able to gain consensus through influence
Strong negotiation and problem solving skills; flexibility and adaptability
Detail-oriented with excellent follow-through skills
Innovative thinker who brings new ideas to the discussion
Strong team player with the ability to work in a matrixed organization with a virtual team
Organized with ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times
Proficiency in MS Office Products including Word, Excel and PowerPoint
Familiarity with Adobe Creative Suite a plus
Bachelor's degree (Business, Marketing or Communications preferred)
5+ years of experience
This position requires approximately 25% travel.
How you'll grow
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center.
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.
Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.
Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte's impact on the world.
As used in this posting, “Deloitte” means Deloitte Services LP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
Deloitte will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws. See notices of various ban-the-box laws where available. https://www2.deloitte.com/us/en/pages/careers/articles/ban-the-box-notices.html
Requisition code: E20NATSSRCKR013-CL4
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