Description
Description
Kenvue is currently recruiting for:
Manager , HCP Marketing, Nutritionals & Women's Hormonal Wellness
This position reports into the Director, HCP Marketing, Pain & Allergy , and is based in Skillman, NJ, or Summit, NJ.
Who we are
At Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON'S and BAND-AID that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information, click here .
Role reports to: Director, HCP Marketing, Pain & Allergy
Location: Kenvue's corporate headquarters is currently located in Skillman NJ, but is scheduled to move to Summit, NJ in or around early 2025.)
Travel %: 10
Pay: $97,000-$166,750
What you will do
The Manager , HCP Marketing , Nutritionals and Women's Hormonal Wellness , leads the development and execution of the engagement and content strategy to drive recommendation share specifically for his/her categories and brands across markets.
This role is a member of the global Brand team, responsible for H ealthcare Professional driven business outcome and OKRs. The Manager will work closely with the global brand to bring HCP insights and perspectives to Category Visioning, Portfolio Management and New Product Development. This role also collaborates with Scientific Engagement, Customer Development, Medical Affairs, CBI and local teams to drive consistent deployment of HCP content, claims, and initiatives.
The Manager and global Brand team will work with markets to articulate priorities and an overall HCP Marketing investment model, tied to scaled omnichannel marketing deployment. This role also develops omnichannel communication toolkits within content effectiveness best practices, and facilities effective market co-creation and transcreation of materials, KOL management and cost-efficient and streamlined workflows and ways of working.
Key Responsibilities
Develop HCP strategy by brand : role in the consumer journey, impact on brand penetration and NTS, strategic communication territories and cl ai ms , competitive benchmarking and metrics, as well as target audience needs and portfolio approach for cross-portfolio use
Develop omnichannel communications toolkit of assets to be deployed by markets
D efin e benefits HCPs can expect from our product or service, execution & deployment , including sample strategies
Build Scientific pipeline (in partnership with Scientific engagement): map plans for research, advisory boards, science that sells, publications, continuous medical education
Develop g lobal and regional Congress plans and execution, as well as full calendar, mapping impactful events to support (world days, professional events, etc.)
Own and build s ponsorship/partnership/KOL plans (in partnership with Scientific engagement)
Drive KPI Improvement, incl. Share of recommendation, Rank of recommendation
Own and develop c ontent strategy, toolkit and m essaging map: provided to markets per brand, segment and key initiative
Represents Kenvue at relevant external industry forums , and s tay up to date on category trends and emerging technologies
What we are looking for
Required Qualifications
A BA/BS degree in marketing or Life science
A minimum of 5 years
Compensation Information:
$97000.0 / Yearly - $97000.0 / Yearly
Starting At: 97000.0 Yearly
Up To: 166750.0 Yearly
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