Frontgate Job - 43674923 | CareerArc
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Company: Frontgate
Location: OH
Career Level: Mid-Senior Level
Industries: Retail, Wholesale, Apparel

Description

The Email and SMS Manager will be responsible for overseeing the production, setup, testing and deployment of Email and SMS campaigns.  This includes both daily promotional and trigger campaigns.  Key job activities include managing the email and SMS production processes, submitting assets requests as needed, working with cross functional teams to produce effective marketing campaigns and analyzing key metrics to recommend improvements.

Key Accountabilities

  • Oversee daily email campaign setup and deployment. Work closely with other departments to ensure campaigns are effectively communicating category objectives, promotional strategy or branding objectives.
  • Oversee final testing and QA on all emails for compatibility with web browsers and email clients; ensuring all links, images, subject lines and list segments are correct.
  • Work closely with other departments to ensure timely delivery of supporting assets or decisions.  This includes managing check in meetings with other departments to make sure campaigns are completed on time.
  • Own the setup, testing, management and sending of SMS campaigns.
  • Oversee email and SMS related campaign code and disclaimer setup, tracking, and testing tasks.  This includes working with other teams to clarify promotion details when necessary.

Critical Skills/Knowledge

  • Understanding of email marketing concepts like: Deliverability, Cross device Compatibility, Modular email design and Email Can-Spam compliance. 
  • Comfort working within technical applications, at times editing code or configuring system parameters.  
  • Experience working on setting up, testing and sending  both Email and SMS campaigns.
  • Background managing assets creation with cross functional teams.
  • A basic understanding of how to structure and execute A/B splitting.  
  • Strong communication and excellent analytical skills.
  • Creative problem solver with attention to detail.
  • Team player with a strong work ethic.

 Minimum Education: 

BA/BS Degree Required (Marketing/Ecommerce strongly preferred).

Minimum Experience:

6+ years of experience in E-Commerce with primary focus on email marketing campaigns to build/direct consumer sales required.

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