Role Summary: Reporting to the Senior Market Intelligence Leader, the Category Manager will own the category management relationship with Lowe's. The Category Manager will drive key growth initiatives leveraging fact-based approach including market trend analysis, category assessment, assortment optimization, planogram development, promotion planning and optimizing the shoppers experience, as well as, elevate GE's presence and impact with Lowe's Essential Responsibilities:
Own the category management process at Lowe's securing the appropriate resources to effectively maximize sales and grow margins for Lowe's and GE.
Elevate best in class category management principles driving efficiency and effectiveness.
Work with Consumer Sales and Marketing team members and Lowe's merchant team to maximize POS sales & margin growth for Lowe's and GE.
Collect, analyze, interpret and report relevant information sources including: retailer proprietary data sources (Lowe's Link), Nielsen Scantrack, Nielsen Homescan, and other secondary data sets.
Work collaboratively and effectively with the Research Center of Excellence to lead impactful shopper initiatives.
Proactively identify emerging shopper trends, competitive threats and customer opportunities leveraging all available resources making fact-based recommendations to Retailer(s) and GE Account Manager(s).
Optimize planograms for shopability, space to sales, capacity and GMROII utilizing ProSpace and other applicable tools and research.
Manage demographic database and support requests for data / information.
Identify and measure promotional & competitive activities.
Understand & measure customer and GE CTQs that are identified.
Responsible for development & maintenance of all customer plan-o-grams.
Assist in development of annual sales growth and promotional plans.
Develop and lead regular customer meetings to provide meaningful insights and fact-based recommendations related to customer solicitation, promotional planning, and line reviews. Qualifications/Requirements:
Bachelor's Degree in Marketing, Business or related fields
3-5 years of Category Management, Research, or Sales Analytics preferably working for or supporting Lowe's
Strong knowledge of consumer products and developing partnerships with national accounts
Proficient in sales and marketing development, data analysis, Plan-O-Gram development, ability to conduct complex ad-hoc data analysis
Strong working knowledge of Nielsen Scantrack and/or other syndicated data platforms
Advanced level analytical and data basing applications experience (Excel and Access) •
Experience with Space Planning software (JDA Prospace Preferred) Desired Characteristics:
Prior responsibilities working as a category advisor in support of Lowe's account for a major CPG company
5+ years of demonstrated Category Management success
Some understanding of custom research techniques and shopper insights expertise
Strong story telling experience converting data into insights
Strong strategic planning, organizational, interpersonal skills; must be able to work effectively in teams with high customer focus
Excellent leadership, creative problem solving, and project management skills
Self-starter, task oriented with the ability to manage multiple initiatives simultaneously
Ability to travel as required for customer meetings, product knowledge events, and other customer-related activities, internal travel to GE Lighting Headquarters About Us:
GE Lighting: Bringing the Future to Light
We started with the light bulb, an invention that fulfilled the basic human desire to see and experience more of the world. Today, light still delivers on that promise. But, it does so much more.
At GE Lighting, we're not just reinventing the light bulb. We're reinventing the productivity, wellness and security that comes with it. We're extending beyond the bulb to access new markets, we're scaling smart and we're leading in a world where lighting drives value in our homes from the socket to the switch to the smart phone…and the cloud in between.
Our innovators think bigger and bolder to deliver for our customers and transform spaces no one else has, and we're using that grit to lead into the next 130 years, where new outcomes and opportunities are robust…yet still as simple as screwing in a light bulb.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, gender (including pregnancy), sexual orientation, gender identity or expression, age, disability, veteran status or any other characteristics protected by law.
Additional Eligibility Qualifications: GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable). Additional Locations: United States;North Carolina;Mooresville;