Lowe's Job - 39279274 | CareerArc
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Company: Lowe's
Location: Mooresville, NC
Career Level: Director
Industries: Retail, Wholesale, Apparel


The primary purpose of this role is to develop, manage and execute internal communications and brand engagement strategy supporting Lowe's associates in the corporate offices, stores, and distribution centers. The leader will ensure the company effectively communicates information associates need to perform their jobs and stay engaged. The internal communications leader will also reinforce the benefits of working for Lowe\'s and promote a positive reputation for the company among all internal stakeholders. Additionally, the Director, Internal Communications, as part of an integrated marketing and communications team, will ensure associates actively experience the brand and are engaged by it in the workplace. This role consults with internal business leaders and executives to advise them on their communication strategy, planning, and execution for all internal strategic initiatives. As a senior leader within the Communications organization, this role will be responsible for inspiring engagement within their team by fostering an environment of support, development, and empowerment while encouraging creativity and continuous improvement. This role will lead a team responsible for communicating Lowe's business objectives to over 300,000 associates and other key stakeholders leveraging multiple communication platforms by understanding a range of audiences, spotting emerging topics, corporate issues and engaging associates.


  • Directs internal communications strategy, messaging, and planning to support the company's purpose, values, strategies, key initiatives and change communications
  • Develops results-driven internal communication plans for all resourced initiatives, guiding alignment with enterprise strategy and key business initiatives. Leader must ensure communications are developed, approved and delivered on time and on budget and assessed with clear metrics and measures
  • Manages all internal communications programs and activities including supporting HR communications, executive messaging/speech writing, intranet sites, multimedia platforms, digital signage, enterprise emails, leadership talking points, company newsletters, and other communications
  • Oversees the development of content for Lowe\'s intranet and collaborative technology sites, internal emails, videos, large leader-led meetings, and various communications channels
  • Identifies executive opportunities with internal audiences, placing individuals appropriately based on message and audience, showing strength of the executive team
  • Provides thought leadership and strategic counsel on opportunities that serve to elevate/differentiate the company's associate experience as well as the company brand
  • Provides project and program management of highly-complex, integrated communications programs supporting special projects and initiatives
  • Manages cross-functional relationships, and leads cross-functional teams, to ensure seamless collaboration with internal partners including: Store Communications, Public Relations, Investor Relations, Community Relations, Digital Content and Marketing
  • Develops new approaches to deliver content in an engaging way to employees to support a culture of engagement and growth by staying current with communication trends
  • Monitor industry issues, trends, new technology, speechwriting techniques and ways to create engaging content to incorporate into communications and events that engage audiences and support Lowe's initiatives.
  • Leads a team of internal communications professionals, supporting the professional development and growth of the team and ensuring they are supported and encouraged in their careers

  • Bachelor's degree in Communication, Business Administration, or other related field
  • 10+ years communication experience with 2+ years of responsibility of corporate communication (internal or external)
  • 2+ years experience in crisis management
  • 5+ years experience managing/supervising others
  • 2+ years experience in a Fortune 500 corporate environment
  • 5+ years experience prioritizing and managing multiple large projects simultaneously
  • 3+ years experience working with all levels of an organization including executive management and below

  • Master\'s Degree in Communication, Business Administration, or other related field
  • 2+ years experience in developing communication that supports employee engagement
  • 1+ years experience in brand building with specialty knowledge in employee branding

About Lowe's:
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States and Canada. With fiscal year 2020 sales of nearly $90 billion, Lowe's and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

About Lowe's in the Community:
As a FORTUNE® 50 home improvement company, Lowe's is committed to creating safe, affordable housing and helping to develop the next generation of skilled trade experts through nonprofit partnerships. Across every community we serve, Lowe's associates donate their time and expertise through the Lowe's Heroes volunteer program. For the latest news, visit Newsroom.Lowes.com or follow @LowesMedia on Twitter. #LI-81LJOH

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