Lucile Packard Children’s Hospital Stanford Job - 29203632 | CareerArc
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Company: Lucile Packard Children’s Hospital Stanford
Location: Palo Alto, CA
Career Level: Mid-Senior Level
Industries: Healthcare, Pharmaceutical, Biotech


Marketing&Business Development

1.0 FTE, 8 Hour Day Shift

At Stanford Children's Health, we know world-renowned care begins with world-class caring. That's why we combine advanced technologies and breakthrough discoveries with family-centered care. It's why we provide our caregivers with continuing education and state-of-the-art facilities, like the newly remodeled Lucile Packard Children's Hospital Stanford. And it's why we need caring, committed people on our team - like you. Join us on our mission to heal humanity, one child and family at a time.

Job Summary:

The Brand Marketing Manager implements marketing strategies and plans for identified Programs, Service Lines and Centers of Excellence of the Lucile Packard Children's Hospital that are consistent with the available marketing resources and incoordination with the Sr Brand Marketing Manager and CMO. This position helps to create marketing plans and programs that are consistent with brand direction, assures organizational alignment and engagement in the plans, leverages resources to implement, assures approvals and delivery of all marketing and communications plans. The Brand Marketing Manager will bring new and innovative ideas, techniques and marketing opportunities to the fore front to benefit LPCH and position the organizations as a leading children's academic hospital.

Essential Functions:
  • Works closely with LPCH Centers of Excellence, departments, programs and initiatives teams to develop and implement marketing plans and programs
  • Assures all efforts drive support for and meet the needs of the divisions
  • Provides updates and information to the business development leads, develop initiatives, stories and vehicles to drive awareness, results and metrics
  • Manages the brand look and feel across Centers of Excellence, departments, programs and initiatives
  • Facilitates the coordination of all marketing activities within and outside of the Business Development division
  • Leverages the advertising agency in the development and implementation of advertising and marketing plans, media plans and program initiatives, buys and post mortems
  • Leverages syndicated data, data interpretation and disseminates information in support of program and plan development; shares new learning and information to assure understanding of and engagement with new opportunities
  • Utilizing data, be the voice of the consumer for select business areas – clinics, department and service lines (patient / referring physician, etc.), understanding and identifying their wants and needs into leverage able business and marketing practice
  • Produces ongoing analytics and post mortems for programs and plans with an eye to constant evaluation and improvement of efforts, as well as an understanding of potential issues and opportunities that may impact the plans
Minimum Qualifications:

Any combination of education and experience that would likely provide the required knowledge, skills and abilities as well as possession of any required licenses or certifications is qualifying.

  • Education: Bachelor's degree in a work-related discipline/field from an accredited college or university
  • Experience: Five (5) years of progressively responsible and directly related work experience
  • Licensure/Certification: None Required
Knowledge, Skills, and Abilities:
  • Knowledge of business and management principles involved in strategic planning, resource allocation, and coordination of people
  • Knowledge of concepts, principles and methods of developing and executing marketing promotional/advertising strategies
  • Knowledge of principles and practices of organization, administration, fiscal and personnel management
  • Knowledge of presentation development, and the ability to communicate complex ideas in a simple and understandable fashion
  • Knowledge of research processes, data development, data analysis, syndicated data and consumer information resources
  • Ability to work in a matrix environment with multiple stakeholders and clients
  • Ability to communicate effectively at all levels of the organization
  • Ability to develop short and long range business plans and strategies
  • Ability to manage outside resources, agencies and media with clear direction and sound c ommuncations strategies
  • Ability to effectively prioritize work and meet deadlines in a fast paced environment
  • Ability to stay abreast of creative trends and tools to identify opportunities to constantly improve the creative development process
  • Strong creative and design skills

Equal Opportunity Employer

Lucile Packard Children's Hospital Stanford strongly values diversity and is committed to equal opportunity and non-discrimination in all of its policies and practices, including the area of employment. Accordingly, LPCH does not discriminate against any person on the basis of race, color, sex, sexual orientation or gender identity, religion, age, national or ethnic origin, political beliefs, marital status, medical condition, genetic information, veteran status, or disability, or the perception of any of the above. People of all genders, members of all racial and ethnic groups, people with disabilities, and veterans are encouraged to apply. Qualified applicants with criminal convictions will be considered after an individualized assessment of the conviction and the job requirements, and where applicable, in compliance with the San Francisco Fair Chance Ordinance.

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