Neogen Corporation Job - 32429706 | CareerArc
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Company: Neogen Corporation
Location: Lansing, MI
Career Level: Associate
Industries: Healthcare, Pharmaceutical, Biotech


Come Be Part of a Mission that Matters!


From farm to fork, we offer solutions to enhance the quality, quantity and safety of the global food supply. Our food safety diagnostics are used within farming operations to the production facilities of most of the world's best-known food companies. Neogen's solutions are critical to the health and well-being of our customers' operations – and in turn their consumers. What we do matters!

Neogen's culture combines stability with a deep believe in providing professional and personal growth. Our Pillars of Trust – the principles which guide our everyday decision—making, include Openness, Honesty, Credibility, Respect, and Service. It's the belief in these characteristics that provide a consistent, happy and healthy work environment for our employees.

Are you s story teller Can you listen to technical information and turn that information into an effective email that benefits our customers? 

Neogen is in need of a seasoned email marketing expert. This role will be responsible for the development of the lead generation program and nurture outbound / inbound sales lead campaigns 

Ideal candidate will have experience leading B2B demand generation campaigns and proven results in successfully planning, executing, building programs and reports in Act-on email marketing automation platform and multiple CRM platforms, and analyzing results.  You have mastery over all aspects of email marketing: Crafting winning subject lines and compelling content, precision list-building to ensure high email relevance and engagement, and expert analysis of deliverability metrics to help us get better and smarter.

As Email Marketing Manager you will work across all Marketing teams - Product Marketing, Digital & eCommerce Marketing, Creative/Brand - to deliver a cohesive strategy, consistent campaigns/themes, define compelling and hyper-targeted content requirements. You will be both lead strategist an, results-driven execution focused, coordinating and performing all the sends, analyzing post-send data and metrics and communicating results to the appropriate stakeholders.

Required Qualifications

Bachelor's Degree in marketing, New Media Journalism, or Communications-related field of study. Possesses knowledge and experience in the tenets of traditional and demand generation B2B marketing.

3+ years of in-depth knowledge and experience leading B2B lead engagement and email campaign strategy and execution; including lead nurturing, and marketing automation. Experience in marketing automation platform and CRM platform required. Experienced in communicating, marketing and selling of technical and/or biotech products in multiple regulated industries would be helpful.

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