O'Reilly Automotive Job - 43342118 | CareerArc
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Company: O'Reilly Automotive
Location: Springfield, MO
Career Level: Associate
Industries: Retail, Wholesale, Apparel


The Digital Paid Media Specialist will coordinate and implement marketing campaigns in digital mediums by establishing objectives, reporting, and media plans. This person will partner and collaborate to build acquisition campaigns to drive omnichannel growth. 

Essential Job Functions 

  • Participate in the day-to-day implementation and optimization of paid marketing activities across digital channels. 
  • Optimize campaigns to meet the need and direction of the merchandise and marketing teams. 
  • Implement additional supplier campaigns with vendor reimbursement dollars as appropriate. 
  • Use Google Analytics to evaluate search campaigns by providing regular reporting, analysis and recommendations. 
  • Conduct ongoing keyword research and selection for pay-per-click campaigns and to maximize the effectiveness of campaigns. 
  • Stay up to date on the latest digital trends, tools and best practices and share information with other members of the digital team. 
  • Ensure all aspects of campaigns are properly tracked and trafficked.
  • Provide administrative support to the Marketing team in the areas of invoice processing, budget tracking, and phone coverage.
  • Prefer the position to be located in Springfield, MO. 

Skills and Qualifications 

  • Experience with and knowledge of online marketing and paid search advertising set-up and coordination (Google Ads, Google Analytics, etc.). 
  • Bachelors degree in marketing, communications or business. 
  • Ideal candidate will have experience and knowledge of online/digital marketing. 
  • Experience with and knowledge of the following software: Excel, Microsoft Word, PowerPoint. 
  • Must be able to analyze and present results.  
  • Must be self-motivated and creative.  


All full time team members are eligible for a benefits package that is designed to offer convenience and security to our team members and their families. Programs, resources and benefit eligibility varies based on employment status, average hours worked, location and length of service. For detailed benefits info, please click here or type http://bit.ly/ORLYBenefits in your browser.

Compensation Range

$15.00 - $23.00 per hour, pay will be based upon applicable experience, training and skills

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