The Creative Group Job - 30155871 | CareerArc
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Company: The Creative Group
Location: Hartford, CT
Career Level: Associate
Industries: Recruitment Agency, Staffing, Job Board

Description

The Creative Group is looking for an experienced and result-driven Digital Marketing Specialist in the Hartford, CT area. The Digital Marketing Specialist will be responsible for helping develop the firms digital marketing strategy as well as implementing and managing all digital marketing initiatives and campaigns. For immediate consideration, please email your resume to: teressa.sindelar@creativegroup.com Job duties and responsibilities Help develop an overall digital strategy to support the firms strategic vision Build, plan and implement digital marketing initiatives and campaigns Develop digital initiatives to support go to market strategy Oversee digital lead generation and nurture Manage and oversee various digital marketing channels for all of the firms lines of business Track and report all relevant metrics and use them to inform decision-making Prepare and manage digital marketing budget Oversee all the company's social media accounts Suggest activities for improving the quality and effectiveness and reach of online content Research competitors and provide suggestions for improvement Keep abreast with industry, technology, and market trends and best practices

Requirements

Requirements and Qualifications: 5 years of experience in Digital Marketing, including developing and implementing digital marketing strategies and campaigns Expert knowledge of at least one of the major marketing automation systems Good knowledge and experience with online marketing tools and best practices Experience building out landing pages, email campaigns, targeting and retargeting campaigns, geofencing campaigns, display ads, Facebook ads, etc. Hands-on experience with SEO, Google Analytics and CRM software as well as other integrations Familiarity with online/email design Sense of ownership and pride in your performance and its impact on companys success Ability to think tactically and strategically Great interpersonal and communication skills BA in Marketing, Design, Digital technologies or similar relevant field


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