The Creative Group Job - 31570296 | CareerArc
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Company: The Creative Group
Location: Pasadena, TX
Career Level: Associate
Industries: Recruitment Agency, Staffing, Job Board

Description

The Creative Group (TCG) is currently working with an innovative, industrial company located in PASADENA, TX who are looking for a Marketing Analyst to join their growing Marketing team. In this role, you will be involved in the overall Marketing strategy and will assist the Director of Marketing to support the Sales team marketing initiatives. This is a FULL-TIME role that offers a complete package of health benefits, 401K, paid vacation, company outing events and a competitive salary. If you're a market data guru with proven experience helping companies grow - apply today! ESSENTIAL DUTIES AND RESPONSIBILITIES: Assist in the creation and implementation of an annual marketing plan Proposes solutions to problems and considers timeliness, effectiveness and practicality in addressing client needs Create, maintain, and propagate custom and recurring analytics reports delivering insights on user behavior, site performance, new feature success, and testing, etc. Recommends changes to current sales techniques, procedures or promotional efforts based on market research, industry competitors and new trends Work with Sales and Marketing management to understand nature of market, product, target customer, and competition Identify inconsistencies, review performance history and consult with Director of Marketing & Sales team Collaborate with peer management on sales effort, product rollouts and sales/marketing campaigns Analyze and implement changes for Email Marketing including customer segmentation and creative analysis Work with marketing department managers to measure the performance of campaigns on a weekly basis Develop of presentations for sales, clients or special project needs Perform other duties as assigned

Requirements

KNOWLEDGE, SKILLS, AND ABILITIES BA/BS degree in related field 3-5 years experience in Marketing Analyst position Highly analytic thinking skills with excellent attention to detail Working knowledge of SalesForce.com and generating reports to deliver analytical data Solution-focused with a get-things-done attitude Must be able to take a lead role to analyze data to identify opportunities for improvement Demonstrable proficiency in simultaneously managing multiple priorities and assignments Strong analytical problem-solving skills, analysis, communication and data entry & management for B2C Assist in the compilation of performance reports for SEM, SEO, Email and Testing campaigns Experience in market segmentation, identifying target consumers, and developing ideas and solutions based on analytic data Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management Improve knowledge management systems and ability to capture market information Phenomenal, cross-department communication skills both written, verbal and non-verbal TECHNICAL: Salesforce.com Google Analytics Exceptional Microsoft Excel skills required


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