The Creative Group Job - 30701784 | CareerArc
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Company: The Creative Group
Location: Austin, TX
Career Level: Associate
Industries: Recruitment Agency, Staffing, Job Board


The Creative Group is looking for a Email Marketing Specialist for a contract opportunity in downtown Austin! RESPONSIBILITIES Build and maintain customer journeys, complex campaigns, advanced nurture builds, drip and one-time email campaigns across the customer lifecycle that drive engagement and conversions Daily development and maintenance of emails, forms, reports, and other related infrastructure to support campaigns Conduct ongoing A/B testing related to subject lines, email copy, layouts and CTAs that drive conversion improvements Support list creation, monitor marketing automation database hygiene and manage list uploads Ensure pages and templates are properly set-up and tagged for reporting and traceability Work closely with the marketing and sales teams to understand the customer data and relevant interests to optimize customer segmentation and outcomes Conduct ongoing efforts to improve our sender scores and deliverability rates Troubleshoot issues and with regional email marketing resources and channel teams Assist with evaluating new technologies and add-on applications to improve and optimize marketing team performance Guide, educate and collaborate with global marketing teams to support marketing automation adoption and ensure we maximize our investments in this space and across teams


POSITION REQUIREMENTS 3+ years experience with campaign development in Marketo Experience leading the development, testing and implementation of automated and event triggered email programs Strong understanding of email and database marketing infrastructures & technologies Knowledge of core technologies, including HTML, CSS, Google Analytics, web activity reporting and marketing architecture Experience evaluating new technologies and add-on applications to help boost marketing automation performance

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