The Creative Group Job - 30922979 | CareerArc
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Company: The Creative Group
Location: Duluth, GA
Career Level: Mid-Senior Level
Industries: Recruitment Agency, Staffing, Job Board

Description

TCG (The Creative Group) is working with a major retail brand in Duluth that is looking for a results-driven Paid Digital Manager to join their team. This person will be responsible for all forms of paid digital media spend including search/PPC, display, social, mobile, video and other digital advertising mediums.

To apply, please email resume DIRECTLY TO lauren.chamblin@creativegroup.com

Day-to-day:

  • Support the brands through online customer acquisition with a goal of increasing conversion while optimizing overall spend and cost per acquisition.
  • Develops and implements strategies across all paid digital channels to drive qualified leads to the brand websites in an efficient manner.
  • Create, implement, monitor and adjust bids, ad copy & creative, keyword strategy, budgets, and audience targeting and strategy.
  • Provides and implements recommendations to maximize conversions across all paid digital channels while maintaining efficient CPC, CPM and CPA targets.
  • Works with other members of the digital team to create A/B and multivariate test opportunities across creative, copy, landing pages and other areas of advertising to maximize conversions and efficiency.


Requirements

  • Bachelor's degree in marketing, communications, or a related field, or equivalent work experience.
  • 5+ years of paid digital experience at the agency or brand level.
  • Experience with Google Analytics, all Google ad properties (search, video and display), social media ads, and online ads through other third-party platforms. Certification is preferred.

To apply, please email resume DIRECTLY TO lauren.chamblin@creativegroup.com


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