Job Description: Plan, develop, and implement the social media tactics for insurance brands and products. Become our expert in social media markets focusing on external acceptance and internal participation. Coordinate activities between brands and assist program directors with social media communications Conduct social media promotions Conduct marketing research and development developing position papers and plans for social media penetration of the brand Ideate, write, create and implement social advertising Monitor changes in the acceptance metrics across targeted social media platforms Coordinate brand website changes and development to support social media campaigns Survey agents and insureds to determine social media acceptance and recommend changes where necessary Produce Social Media plans and budgets Report weekly activities against plan Education/Experience Requirements: A Bachelors degree in Marketing and 2-4 years of Social Media Marketing experience. Personality Synopsis: results oriented and creative; possess strong interpersonal, communication, and analytical skills.
Social Media Campaigns, Market Research, Communication Strategies
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