The MENTOR Network Job - 39546562 | CareerArc
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Company: The MENTOR Network
Location: Minneapolis, MN
Career Level: Mid-Senior Level
Industries: Healthcare, Pharmaceutical, Biotech

Description

The Talent Acquisition Marketing and Brand Manager will own and support the execution of cross-functional, team-wide recruitment marketing and engagement strategies. They will act as point of contact with various internal business partners as well as external agencies to facilitate creative needs, provide feedback, and ensure deliverables meet objectives.
 
This is a virtual position and can be located anywhere in the US. 



As the Talent Acquisition Marketing and Brand Manager you will partner closely with key internal stakeholders including the Talent Acquisition, Communications, Brand and Social Media teams to ensure alignment and connection to The MENTOR Network brand. You'll be responsible for building digital, social, email, event marketing and job advertising strategies to attract top talent to our organization; create engaging content that enables future employees to understand our unique culture and provide an authentic view of the candidate experience through all steps of the recruitment process. All while passionately leading diversity and inclusion internally and externally, and participating in the development and maintenance of the employment brand vision and strategy.

  • Manage the day-to-day effectiveness of our career site to ensure talent attraction content is maintained while leveraging web trends and analytics to drive effective campaign management and candidate experience
  • Oversight and development of all external Talent Acquisition digital properties (company LinkedIn pages, Glassdoor, Indeed, etc.)
  • Collaboration and partnership of other social media and digital properties for employment branding
  • Leverages internal partner collaboration, resulting in execution that delivers on project goals
  • Champions employment brand integration through effective communication, excellence in project management and elevation of the importance of employment brand integrity
  • Ensure all recruitment-related digital experiences, including Social, Online and Advertising are cohesive and compelling.
  • Demonstrate thought leadership in media and content marketing, the broader online ecosystem, and competitive landscape
  • Lead strategy and implementation of all Talent Acquisition-related digital marketing including email engagement and social media campaigns
  • Point of contact for all CRM related items for talent acquisition
  • Develop and implement email and text-based Talent lead generation and engagement strategy
  • Work with field leaders to operationalize brand strategies throughout the organization's recruitment functions to align with business objectives, marketing strategies, and compliance management issues
  • Develop and maintain relationships with key internal business partners and senior management
  • Build and execute paid and organic campaigns that drive candidate pipelines for key talent segments
  • Continuously manage our return on investment on all digital campaigns and resources to drive talent pipelining and community building
  • Leads the development and deployment of employment branding content generation
  • Create an annual plan and content schedule to deploy throughout the recruitment team
  • Leverages audience insights and the prospective corps member journey to define a brand experience that meets the needs and interests of our recruitment constituents
  • Produce direct-to-prospective associate content, as well as design and develop centralized tools, templates, and content for use by recruitment teams in their engagement with prospective associates
  • You have a proven track record of building beautiful, authentic and engaging multi-channel marketing content
  • Set the editorial voice and execute the overall Talent Acquisition content and media strategy
  • Communicate and evangelize editorial vision and capabilities with recruiting community, at all levels
  • Partner with internal brand and marketing partners to develop storytelling strategies, briefs and activation strategies to recruit new talent, cultivate existing talent, differentiate The MENTOR Network an Employer, amplify reach and engage talent across digital channels
  • Develop content plans across the talent journey and optimize across the ecosystem: assist in content creation, optimization (insight-driven and testing) and distribution
  • Work with team members and agency partners to generate fresh and engaging campaign and experience ideas to deliver on business recruitment goals, build talent pipeline and brand affinity
  • Oversee a robust measurement program and drive optimization of advertising campaigns, media choices, and digital properties
  • Create an employment branding training process for recruitment team
  • Network with subject matter experts and thought leaders in employment brand space
  • Develop SOP's for employment brand within talent acquisition team
  • Develop and maintain scorecard processes and reports throughout the year
  • Report insights about trends that impact brand-positioning performance: industry, market, competitor, and customer
  • Develop a team of employment brand champions/ambassadors throughout the TA organization
  • Performs other related duties and activities as required.

Education and Experience:

  • BA in Communications, Marketing or related field preferred
  • 5-7+ years of relevant professional experience in brand, marketing, or advertising, demonstrating progressive career growth and pattern of exceptional performance
  • Prior experience within health care vertical is a plus
  • 6+ years of marketing, advertising or branding experience developing and executing integrated marketing campaigns across multiple markets, with internal and external partners including creative agencies and media partners

Other Skills and Abilities:

  • Understanding of branding practices and structure
  • Ability to articulate clear and concise direction and feedback
  • Adept project management abilities
  • Can confidently and gracefully prioritize multiple projects under time constraints and within an assigned budget
  • Excellent verbal, written and presentation skills
  • Passionate attitude with willingness and enthusiasm to own your own growth


The MENTOR Network is a national network of local health and human services providers offering an array of quality, community-based services to adults and children with intellectual and developmental disabilities, brain and spinal cord injuries, and to youth with emotional, behavioral and medically complex challenges, as well as their families; and to elders in need of support. At The MENTOR Network, our core values—Integrity, Respect, Inclusion & Growth—and the behaviors that define them, guide how we interact with each other and how we approach our work. With Corporate operations located in the Boston Seaport, Lawrence, Massachusetts and Edina, Minnesota, we strive to support our ~32,000 employees serving ~30,000 individuals in 37 states. As an organization of people serving people, positive and productive relationships are vital to the work we do.


Equal Opportunity Employer, including disability/vets


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