Description
"At BMC trust is not just a word - it's a way of life!"
We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every single day. Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops. Your peers will inspire, drive, support you, and make you laugh out loud!
We help our customers free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation!
We are seeking a dynamic and results-driven Performance Marketing Specialist to join our team at BMC Helix. This role is pivotal in driving our digital advertising efforts across various platforms, which may include Google Ads, 6sense ABM ads, LinkedIn Ads and others. The ideal candidate will not only excel in optimizing ad performance but also ensure a seamless and engaging experience for visitors once they land on our website. This role requires a blend of tactical execution and strategic thinking to drive growth and achieve our business objectives.
Key Responsibilities:
• Develop, implement, and manage digital advertising campaigns across multiple digital ad channels that may include Google Ads, 6sense ABM ads, LinkedIn Ads, and more.
• Monitor and analyze ad performance, making data-driven decisions to optimize campaigns for maximum ROI.
• Collaborate with the web team to ensure landing pages are optimized for conversions and aligned with ad messaging.
• Track and report on key metrics, providing insights and recommendations for improvement.
• Regularly analyze data and report on analytics and insights from digital ads and related landing page performance.
• Stay up-to-date with industry trends and best practices in digital advertising and landing page optimization.
• Work closely with the other areas of marketing and product teams to align advertising strategies and messaging.
• Develop and execute a strategic plan for digital advertising that goes beyond day-to-day optimizations.
• Potentially conduct A/B testing and other experiments to continuously improve landing page performance.
• Potentially recommend web personalization to further enhance performance.
Desired Skills and Requirements:
• 2+ years of experience in digital advertising, preferably in a B2B environment. • Proven track record of managing and optimizing digital ad campaigns (be sure to call out which ad platforms you've personally managed). • Proficiency in Google Ads, including Search, Display, Retargeting and Video campaigns. • Experience with 6sense ABM ads and LinkedIn Ads. • Strong analytical skills and the ability to interpret data to make informed decisions. • Proficiency and experience with web analytics tools like Google Analytics or Adobe Analytics. • Knowledge of landing page optimization techniques. • Familiarity with A/B testing and conversion rate optimization (CRO) strategies. • Understanding of the customer journey and how to optimize it through digital advertising. • Good communication and collaboration skills. • Self-starting and ability to work without constant supervision. • Ability to think strategically and execute tactically. • Strong organization and attention to detail. • Certification in Google Ads and/or other relevant platforms is a plus. • Degree in Advertising, Marketing, Business, or a related field is a plus. • Comfort with shifted schedule to accommodate some overlap with North American hours
Our commitment to you!
BMC's culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won't be known just by your employee number, but for your true authentic self. BMC lets you be YOU!
If after reading the above, You're unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas!
BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender, gender expression, gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran. If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.
BMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process.At BMC we believe in pay transparency and have set the midpoint of the salary band for this role at 1,725,800 INR. Actual salaries depend on a wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training, licensure, and certifications; and other business and organizational needs.
The salary listed is just one component of BMC's employee compensation package. Other rewards may include a variable plan and country specific benefits.
We are committed to ensuring that our employees are paid fairly and equitably, and that we are transparent about our compensation practices.
(Returnship@BMC)
Had a break in your career? No worries. This role is eligible for candidates who have taken a break in their career and want to re-enter the workforce. If your expertise matches the above job, visit to https://bmcrecruit.avature.net/returnship know more and how to apply.
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