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Company: Dollar General
Location: United States of America
Career Level: Associate
Industries: Retail, Wholesale, Apparel

Description

Job Details Duties & Responsibilities:

  • Leads all campaign reporting and end of campaign insights for a set of DGMN clients.
  • (20%)
  • Assists the team with ad-hoc analyses and data pulls including historical campaign performance, DG1P, customer panel data, and more.
  • (20%)
  • Helps build the story of return on investment from digital advertising effectiveness leveraging various data points and actionable insights in a client-facing role.
  • (20%)
  • Assists the team with evaluating cross-network campaign performance trends and identifying root causes.
  • (5%)
  • Leads analysis to transform disparate datasets into actionable insights and recommendations to improve future campaign performance and ROI.
  • (15%)
  • Work closely with sales and media buying and execution teams on day-to-day basis to understand and deliver on client's business objectives.
  • (15%)
  • Collaborate cross-functionally with decision science, digital, enterprise marketing, IT, agency partners, and martech/adtech vendor partners as necessary.
  • (5%)Knowledge, Skills, & Abilities (KSAs):
  • Experience transforming data from multiple disparate sources into relevant and actionable insights.
  • Strong interpersonal written and verbal communication skills that translate to storytelling, influence without direct authority, and building relationships with clients and internal teams by turning insights into actions.
  • Familiarity with digital media / retail media, general marketing principles and knowledge of key digital marketing KPIs (incremental return on ad spend, ROI, etc.
  • ).
  • Working knowledge and know-how of simple querying language and database architecture.
  • Working knowledge and know-how in Microsoft Excel and data visualization tools (e.
  • g., Tableau).
  • Organized self-starter who can help drive progress and solve business problems.
  • Possess a growth mindset and is a good teammate.

  • Job Qualifications
    Work Experience &/or Education:Basic Qualifications:
  • Bachelor's degree in marketing, advertising, economics, statistics or a similar degree
  • 0-3 years of experience in marketing, media, digital advertising, ecommerce and/or adtech/martech
  • 0-3 years of experience in measurement, reporting, business analysis and/or analytics
  • 0-3 years of experience in basic client management / client consultation, or similar rolePreferred qualifications:
  • Expertise in advanced measurement and attribution analytics such marketing mix modeling, multi-touch attribution and ROI analysis
  • Expertise with analytics and reporting tools (e.
  • g. Tableau, Power BI) and ad serving platforms (e.g. Google Ad Manager, The Trade Desk)
  • Expertise with basic query language (e.
  • g. SQL and/or Python) and database architecture


     Apply on company website