Digital Marketing Lead Job Listing at Kelly Services in Arden Hills, MN (Job ID 10132843)

Description

Job Overview: We are seeking a dedicated Agronomy Content Specialist to empower our agronomy experts in creating impactful video content aimed at grower segments where we currently have limited representation. This role involves providing comprehensive training and best practices for content creation, alongside editing and optimizing videos to align with our digital platform strategies. As a centralized resource, you will enhance the content creation process, ensuring it is streamlined and effective.

LOCATION: REMOTE - Must be avaiable to work CST 

Key Responsibilities:

Content Editing & Execution (50%)

• Collaborate on creative concepts and development aligned with specific marketing pillars and social media activations.
• Edit video content to adhere to platform strategies established by Central Marketing (YouTube, SnapChat, etc.).
• Publish and promote approved content across various platforms, ensuring clear KPIs are set for performance measurement.
• Enhance video visibility by adding searchable metadata.
• Participate in Answer Plot Live events to capture engaging content.
• Serve as a subject matter expert in editing, with strong proficiency in audio enhancement, captioning, color grading, and adapting content for different platforms.
• Utilize advanced software tools effectively, bringing in any necessary software to achieve high-quality results.

Training & Development (25%)

• Conduct training sessions on best practices and content improvement strategies.
• Provide constructive feedback to content creators to drive continuous improvement.
• Introduce innovative ideas for digital learning and audience engagement.
• Communicate optimization opportunities back to the content team, developing ongoing performance narratives for reporting and training.
• Create a standardized training platform tailored for a diverse range of professionals, supporting both tech-savvy and less experienced team members.

Project & Timeline Management (15%)

• Collaborate with regional hubs and national accounts to ensure alignment with planned content and major initiatives.
• Align with internal and external stakeholders on creative content review, ensuring it meets business objectives and fits into organized content plans and timelines.

Digital Experience Coordination (10%)

• Work proficiently under tight deadlines during peak seasons to maintain content relevance.
• Commit to a Service Level Agreement that guarantees a response to content creators within one business day and a two-business-day turnaround for in-season content.
• Regularly monitor and evaluate content functionality and tracking effectiveness.
• Analyze performance against KPIs to identify and act on optimization opportunities in real-time.

Additional Requirements:

• A successful background check and drug test must be completed prior to the commencement of the assignment.

As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.

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There are a lot of different light industrial jobs out there. Kelly® Professional & Industrial recruiters are focused on only offering opportunities with companies that provide competitive pay, safe work environments, and cultures that recognize your value. Whether you're looking for flexible shifts, performance bonuses, or a progressive work culture—we're dedicated to finding the very best opportunities for you.

About Kelly

Work changes everything. And at Kelly, we're obsessed with where it can take you. To us, it's about more than simply accepting your next job opportunity. It's the fuel that powers every next step of your life. It's the ripple effect that changes and improves everything for your family, your community, and the world. Which is why, here at Kelly, we are dedicated to providing you with limitless opportunities to enrich your life—just ask the 300,000 people we employ each year.

Kelly is committed to providing equal employment opportunities to all qualified employees and applicants regardless of race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status, and we take affirmative action to recruit, employ, and advance qualified individuals with disabilities and protected veterans in the workforce. Requests for accommodation related to our application process can be directed to the Kelly Human Resource Knowledge Center. Kelly complies with the requirements of California's state and local Fair Chance laws. A conviction does not automatically bar individuals from employment. Kelly participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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