Description
About LakeHouse Senior Living
LakeHouse Senior Living operates care and lifestyle-focused Independent Living, Assisted Living and Memory Care communities across five states, serving approximately thousands of residents and families. Guided by our Pillars of Excellence, LakeHouse fosters a culture of connection, authenticity, and purpose where residents feel at home and Team Members feel inspired to learn, grow, and lead.
As part of one of the largest senior living families in the United States, LakeHouse communities have earned Great Place to Work® certifications from 2022–2026. LakeHouse is a place where purpose thrives, culture unites us, and opportunity is always present. We continually aspire and invest in learning and development opportunities that support our team members' professional growth, ensuring every team member has the tools to build a meaningful and rewarding career.
About the Opportunity
The Sales Associate (SA) contributes and supports the overall sales functions of the community. The primary purpose of the SA role is to execute sales processes and tactics to inspire prospective residents to move into the community. The SA provides support with new inquiries, and existing inquiries with the goal of converting these leads to move-ins to achieve occupancy targets. The success of the SA is measured in multiple ways, including sales conversions, move-ins, and average daily occupancy.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The following duties are normal for this position. This list is not to be construed as exclusive or all inclusive. Other duties may be required and assigned.
Sales Functions
- Answers inbound sales calls, engaging with prospects/influencers to ascertain full contact information and perform the first level of discovery process.
- Greets tours, escorts to the Discovery Room while engaging with the prospects/influencers to create a smooth introduction to the Director of Sales.
- Manages the customer relationship management system including prospect/influencer data to ensure accuracy and completeness.
- Produces weekly, monthly, and quarterly sales reports in accordance with a schedule of reports or as requested.
- Assists daily in visiting model apartment(s) and tour path to ensure the community is ready for company, shows well and meets the model apartment standards including sight, sound, and scent.
- Makes outbound calls to prospects/influencers that demonstrate effective telephone sales skills resulting in the generation of a tour or mutually agreed upon next step.
- Monitors sales collateral to ensure inventory levels are appropriate, orders sales collateral through the online portal as needed.
- Organizes, coordinates, and assists in the planning and execution of the sales event calendar.
- Conducts tours as needed during sales coverage times or when other sales team members are committed to other prospects/influencers.
- Administers the “UPs” log as the gatekeeper of all new prospects to ensure equitable distribution of leads to the Director of Sales.
Sales Acceleration Programs
- Leads coordination and execution of all sales acceleration programs to maximize move ins.
- Promotes the Resident Referral program and Ambassador Program to support the overall referrals and engagement with prospects.
- Organizes and manages the “Be Our Guest” Program as needed.
Resident Move-In Process
- Reviews and facilitates the Move-In paperwork with the prospective resident and/or family members.
- Facilitates and coordinates the Resident Assessment with the clinical team.
- Oversees and manages the move-in process to ensure a smooth transition into the community.
- Champion “Red Carpet” move-in process working closely with the Executive Director (ED) and operations team.
- Ensures all state mandated paperwork and forms are completed on or before the move-in date by the family and/or resident.
- Coordinates with ED, Business Office Manager (BOM) and Director of Health & Wellness (DHW) the resident's Administrative Files to ensure it is fully prepared according to state specific regulatory requirements, so lease signing is on the scheduled date without delays.
- Other duties as assigned.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Educational Requirements and Experience:
- Associates degree preferred.
- One (1) years' experience in an administrative sales or customer service role.
Competencies:
- Must demonstrate an interest in working with a senior population.
- Engages with guests, residents, and staff in a courteous and friendly manner.
- Supports organization's goals and values.
- Balances team and individual responsibilities.
- Exceptional telephone, administration, and customer service skills.
- Detail oriented and excellent organizational, time management and follow-through skills.
- Must demonstrate good judgment, problem solving and decision-making skills.
Commission Summary:
The Sales Associate role at LakeHouse Senior Living is ideal for someone who enjoys connecting with people, influencing decisions, and being rewarded for strong sales performance.
Hourly Compensation: This is an hourly role with a competitive base rate, providing consistent income while you support tours, follow up with prospects, and assist with the sales process.
Incentive & Commission Structure: Sales Associates are eligible for commission and incentive opportunities tied to occupancy and sales performance, allowing earnings to grow beyond the hourly base.
Total Earning Potential: With hourly pay plus incentives, strong performers can achieve $25–$27 per hour in total earning potential, based on performance and results.
Ideal Candidate Profile: We're looking for someone motivated, people-focused, and eager to grow in sales. If you enjoy goal setting, follow-through, and seeing your effort directly impact your paycheck, this role is built for you.
Why Join Us
Discovery Senior Living Earned Coveted Great Place to Work Certification for 2025-2026!
A large part of what makes Discovery different from other companies in this industry is our willingness to embrace change. At Discovery Senior Living, we are constantly challenging how we are doing things to ensure the lifestyle we are offering our residents is absolutely the greatest value proposition in the marketplace. It's just as important to us that the environment and culture for our team members are constantly refreshed. In addition, embracing and even encouraging change brings a never-ending supply of new energy to our business and our culture. That energy translates to other far-reaching positive impacts on our residents as well as our team members.
Find out what makes working at Discovery unique in the world of senior living. Discover Your Purpose!
Our Culture & Values
So often, what brings people together is deeply rooted in who we are and what we stand for. And at Discovery Senior Living, we're unified by certain, core values, which we call our “Pillars of Excellence.” They make up the fabric of our company, and include TEAMWORK, INTEGRITY, PERFORMANCE, ACCOUNTABILITY, COMPASSION, HARD WORK and CREATIVITY.
Individually, they are our virtues, and together, they make up a roadmap which helps us foster innovation and success.
Benefits You'll Enjoy
For eligible employees, we offer a comprehensive benefits package that includes competitive pay with early access to earned wages, flexible scheduling, health, dental, vision, life, and disability insurance, paid time off and holidays, a 401(k) with employer match, paid training and growth opportunities, uniforms (where applicable), and additional perks such as an Employee Assistance Program (EAP), volunteer time off, and wellness-related benefits.
Equal Opportunity Employer
We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. EOE D/V
A Note to Applicants
This job description outlines the general nature and level of responsibilities for this role and is not an exhaustive list of all duties. Qualified individuals with disabilities, as defined by the ADA, must be able to perform the essential job functions with or without reasonable accommodation, as determined on a case-by-case basis.
Agency Policy
We do not accept unsolicited resumes from staffing agencies. Please refrain from contacting hiring managers directly.
Employment Scam Warning
We only post jobs on our official careers site and accept applications through that platform. We do not conduct interviews via text or social media or ask for personal or banking information.
Regulatory Compliance & Background Screening
Discovery Senior Living complies with all applicable federal, state, and local employment laws and regulatory requirements governing hiring practices, background screening, and workforce eligibility. Employment may be contingent upon successful completion of state-mandated and/or federally required background screenings, which may include criminal history checks, fingerprint-based screening, Level 2 background screening, registry verification, and other screenings required for healthcare and senior living roles with direct or indirect resident access.
Certain positions may be subject to additional requirements under federal programs, including CMS, Medicare, and Medicaid regulations, as well as state-specific licensing or regulatory agencies. Screening requirements vary by role and jurisdiction, and candidates must meet all applicable standards as a condition of employment. These measures support regulatory compliance and help maintain a safe, secure environment for residents, families, and team members.
Employment in Florida is contingent upon completion of a Level 2 background screening in accordance with Florida AHCA requirements. Applicants will be required to complete fingerprinting and background screening through the AHCA Clearinghouse. For more information, please visit: https://info.flclearinghouse.com.
Apply on company website
Find Connections via Linkedin
