Description
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Senior Specialist - Search Marketing + Content Strategy (AEO, SEO & SEM) Senior Specialist - Search Marketing + Content Strategy (AEO, SEO & SEM)Overview
The Global Digital Marketing team is looking for a Senior Specialist in the area of search marketing to drive search marketing campaigns (AEO, SEO & SEM) and content strategy for traditional search engines as well as AI answer engines. This would be an individual contributor role and an ideal candidate will play a crucial role, to improve our brand visibility, build a strong online presence and assist in achieving larger marketing objectives through search marketing.
Role
• Independently managing and executing end-to-end search marketing (AEO, SEO & SEM) campaigns for various Mastercard digital assets.
• Communicating with different business units to understand their objectives and accordingly developing search marketing strategies & executing them to help achieve their goals.
• Creating content strategy & developing high-quality, optimized content related to search marketing.
• Performing SEO/ AEO technical audits & on-page optimization on a regular basis to maintain search engine friendliness of the sites.
• Analyzing search performance and generating insightful reports and dashboards.
• Staying updated with the latest trends in search marketing, along with developments in AI search, and implementing them in day-to-day work.
• Contributing to the ongoing development of best practices and guidelines to be followed in the area of AEO, SEO & SEM.
• Improving work efficiency by leveraging tools & automating processes.
• Integrating search marketing with other pillars of digital marketing to achieve larger marketing goals.
• Guiding & mentoring junior members of the team to help them deliver effectively & efficiently.
All About You :
• Overall 7-9 years of career experience in the similar field
• Must have strong & proven experience in the field of search marketing (AEO, SEO & SEM)
• Must have good experience in the field of web analytics
• Must have excellent written and verbal communication skills
• Must have high proficiency in MS Excel, PowerPoint & Word
• Must have solid understanding and experience working on platforms like Google Search Console, Google Ads, Adobe Analytics
• Good to have experience in mentoring junior team members
• Good to have an understanding of HTML, CSS, JavaScript
• Can easily collaborate with different teams within the organization
• Have advanced analytical and problem-solving skills
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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