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Company: Mastercard
Location: Madison, WI
Career Level: Mid-Senior Level
Industries: Banking, Insurance, Financial Services

Description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Strategy and Analytics Manager The Strategy & Analytics Manager plays a critical role in accelerating revenue growth by combining deep quantitative analysis with network level strategic thinking - looking across the network to identify ways to optimize commission and offers across verticals, publishers, and platforms, areas of whitespace, and influence high-level strategy for NAM. This role identifies whitespace, translates complex data into commercial strategy, and influences high level planning for NAM.

Key Responsibilities:

Network Optimization
o Analyze vertical and category performance trends to recommend offer types, commission rates, and category investment shifts that will drive commission, volume, ROAS, and new engagement.
o Conduct network wide supply diagnostics to determine where we are light on offers, where vertical depth is weak, where and how we can optimize commission/ performance.

Pipeline Growth & Whitespace Identification
o Propose network-wide sales optimizations and co funding plays to the sales team to maximize commission, offers and performance.
o Identify areas of opportunity to optimize across the platform
o Partner with Analytics to review incrementality, ROAS, CPA (Cost Per Acquisition) , and category level metrics to inform network level strategy.
o Produce quarterly network health dashboards summarizing offer penetration, supply balance, forecasted growth, and strategic risks.

Data Driven Strategic Thinking & Network-Level Decision Making
o Own network level strategic and data driven frameworks that inform commission strategy, offer mix, and vertical investment decisions.
o Synthesize multiple data sources (performance, supply density, incrementality, publisher behavior) into clear, prioritized strategic recommendations for Sales and Leadership.
o Evaluate trade offs and scenario outcomes (e.g., commission changes, funding shifts, supply rebalancing) to guide category, publisher and network recommendations.

Cross Functional Collaboration
o Collaborate with Product & Engineering to enhance reporting tools and forecasting frameworks that support network level insights.
o Partner with Aggregator Owners to align network gaps with aggregator sourcing priorities.

Governance, Structure & Process
o Maintain offer and categorization structures to ensure consistent reporting and vertical mapping.
o Support the evolution of network level forecasting and supply planning processes used for cross regional and publisher planning cycles.

Publisher Performance & Support:
o Lead analysis of publisher level performance metrics (ROAS, incrementality, AOV (Average Order Value), CPA, offer density, funded vs. unfunded mix) to identify structural gaps and optimization levers.
o Support team to surface publisher specific gaps and opportunities and synthesize them into a quarterly network plan with clear actions for BD and Aggregators.
o Provide insights and recommendations to team leadership to inform quarterly planning, supply strategy, and cross publisher optimization priorities.
o Produce recurring publisher reports/dashboards and QBR materials highlighting trends, risks, and recommended actions.
o Conduct and guide root cause analysis for publisher performance anomalies, isolating drivers and recommending corrective actions
o Identify publisher specific gaps and opportunities — pinpoint where channels are under supplied, mis aligned on offer mix, or showing declining engagement; translate findings into clear recommendations.
o Provide insights and recommendations to team leadership to influence quarterly planning, supply strategy, publisher specific asks, and cross publisher optimization.
o Prepare periodic reporting (weekly/monthly/QBR) summarizing publisher trends, category health, and optimization opportunities for senior leadership and cross functional teams.

All About You:

This role requires a rare combination of analytical rigor and strategic judgment. The ideal candidate is equally comfortable building insights from complex datasets and influencing network level decisions across sales, product, and operations. You are a strategic thinker who sees patterns across data, verticals, and partners, are comfortable navigating ambiguity and evolving processes and are highly collaborative, influencing without authority across sales team, Product, Ops, and Analytics.

o Demonstrated ability to analyze network or category level datasets and synthesize into actionable commercial strategy.
o Fluency in performance metrics (ROAS, incrementality, CPA/CPE, benchmarking) and experience working with analytics teams.
o Strong PowerPoint/visual storytelling skills; ability to convert data into strategic recommendations for senior leadership.
o Comfort working with Salesforce, forecasting tools, and supply tracking systems is a plus
o Prior SQL & PowerBI experience is an asset
o Demonstrated ability to move from data to decision—not just identifying trends, but clearly articulating what actions should be taken and why.
o Experience owning network , portfolio , or category level strategy, using quantitative analysis to prioritize investments and trade offs.
o Track record of influencing senior stakeholders with fact based, financially grounded recommendations in ambiguous or evolving environments. Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility


All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard's security policies and practices;

  • Ensure the confidentiality and integrity of the information being accessed;

  • Report any suspected information security violation or breach, and

  • Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.

Job Posting Window

Posting windows may change based on the volume of applications received and business necessity. Candidates are encouraged to apply expeditiously.


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