At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
The Senior Account Manager, Partnership Marketing is responsible for managing the strategy integration and the day-to-day activity of multiple official status partners, including the company's initiatives, sponsors' activation and other revenue and non-revenue generating activities.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.
Manage day-to-day relationships for multiple partners including strategy development, ROI/ROO evaluation, incremental sales increases, contract management, renewals, partner category expertise, cross selling, etc.
Develop and maintain relationships with official partners and their applicable agencies (marketing, media, event, etc.)
Serve as brand ambassador for sponsors and develop strategic activation plans leveraging the company's assets – working alongside internal NASACAR business units: brand, content, social, digital, broadcast, etc.
Serve as an ambassador for NASCAR to help integrate company growth initiatives and priorities into partner activation plans
Utilize assets and serve as an interdepartmental liaison to grow partner brands and reach critical KPIs, including: social, digital, research, B2B, fan events, retail, hospitality, etc.
Act as catalyst for cross promotional activation and business to business relationships among the company's sponsors
Work with NASCAR track properties to find, develop, and execute partner promotional activities
Review and approve partners' activation plans and creative concepts
Develop best practice case studies to share with official partners and use in new business development
Responsible for YOY growth of activation and media support of the company's official partners, including upselling of programs to generate revenue
Manage and audit contractual and non-contractual obligations, including all associated budgeting elements
Fulfill sponsor activation needs inclusive of hospitality, executive requirements, promotional support, etc.
Manage initiatives such as media relationships, marketing platform support, industry integration, etc.
Fulfill sponsor activation needs inclusive of participation in NASCAR hospitality, executive requirements, promotional support, etc.
Travel: Approximately 30% including weekends, attend approximately 10 races (based on league/partner needs)
EDUCATION and/or EXPERIENCE
Bachelor's degree from four-year college or university and six (6) to eight (8) years related experience managing sports sponsorships (preferably league/property); or equivalent combination of education and experience. Brand and/or agency experience preferred.
Understanding of the industry and the sponsorship marketplace
Learn more about this role and our team by applying at www.careers.nascar.com for consideration.
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won't take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.
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