Description
Nintendo of America Inc.
About Nintendo: Nintendo Co., Ltd., headquartered in Kyoto, Japan, has created franchises that have become household names worldwide, including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Pokémon™, Animal Crossing™, Pikmin™ and Splatoon™, through its integrated hardware and software products. Nintendo aims to deliver unique, intuitive entertainment experiences for everyone, manufacturing and marketing video game devices such as the Nintendo Switch™ family of systems, developing and operating applications for smart devices, and collaborating with partners on a range of other entertainment initiatives like visual content and theme parks. Nintendo has sold more than 5.8 billion video games and over 850 million hardware units globally. From the launch of the Nintendo Entertainment System™ more than 30 years ago, through today and into the future, Nintendo's continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Americas. For more information about Nintendo, please visit the company's website at https://www.nintendo.com/.
Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy, and respect for each other.
DESCRIPTION OF DUTIES:
- Analyzes core metrics performance data and make recommendations through written reports and PowerPoint presentations to key stakeholders including managers of Discoverability and Production Marketing
- In partnership with Discoverability team, identifies SEO opportunities and provides impactful solutions with the goal of increasing overall organic visits to Nintendo's web presence in the search engines
- Monitors branded/unbranded keyword rankings and creates keyword strategies based on current data trends
- Collaborates with Search Engine Marketing (SEM), Digital Advertising and Customer Experience teams to discover new and innovative SEO tactics to implement
- Conducts in depth analysis of key competitor SEO performance
- Documents current SEO strategies and tactics into knowledge base
- Promotes SEO best-practices across departments to ensure successful cross-calibration on projects
Qualifications
SUMMARY OF REQUIREMENTS:
- 2-3 years of direct SEO experience
- Deep understanding of enterprise SEO and its current/future trends
- Knowledge of keyword research, on-page optimization, technical SEO, content marketing, and link building as they apply to ecommerce websites
- Background working with websites that have a global footprint and familiarity international SEO strategies
- Experience with industry tools (Screaming Frog, Google Search Console, Ahrefs, Schema.org)
- Experience using analytics to tell a story (Google Analytics)
- Functional knowledge of HTML, CSS, JavaScript
- Knowledge of mobile vs. desktop SEO strategies
- Undergraduate degree in a related field, or equivalent experience
This position is HYBRID in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.
This position includes a base salary range of $77,500 - $124,00 annually, a discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our Benefits & Perks page for more benefits information. Fixed term employees are eligible for all listed employee benefits except tuition reimbursement.
Applicants must be legally eligible to work in the United States to be considered (visa sponsorship not available for this role). Relocation assistance may be offered for this role.
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