Panera Bread Job - 40252948 | CareerArc
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Company: Panera Bread
Location: St. Louis, MO
Career Level: Mid-Senior Level
Industries: Food, Beverage


Senior Manager, Brand Marketing

Panera LLC, is accepting applications for a

Senior Manager, Brand Marketing

Based in St. Louis, MO or Boston, MA

Panera Bread is a specialty concept with unparalleled people and quality products offering careers as diverse as our breads.  Panera Bread is actively seeking a Senior Marketing Manager within the Brand Marketing team.

This position is a key member of the brand team and will lead the campaign development across a variety of projects which include messaging/communications strategy, advertising creative development and content production.  The right candidate should be a strong team leader with a digital-first mindset, possess exceptional communication skills, be detail-oriented, and passionate about our brand, the digital space, and culture. Project management and creative development experience across multiple marketing disciplines is required. 

The Sr. Manager, Brand Marketing candidate has 6+ years of marketing campaign development experience and strong verbal/written communication skills amongst cross-functional teams.  The ability to multi-task, thrive in a fast-paced environment is essential – while enjoying a collaborative team environment. Leading people and navigating challenges with solutions in mind is necessary. 

Essential Job Functions:

Campaign Lead

  • Lead as a Brand steward to connect culturally and opportunistically to produce breakthrough creative work. 
  • Lead internal and agency teams in creative strategy development, briefing, and creative assessment for National celebration and branded content campaigns.
  • Assess external advertising and additional creative touchpoints to ensure grounded in the brand strategy, including digital, brand acts, broadcast, and OOH.
  • Alignment across marketing disciplines, corresponding departments and provide communication to the field.
  • Oversee the trafficking and network clearance process for all local/national advertising with agencies (broadcast, print, outdoor).
  • Oversee creative review/proofing process for Out-of-Home.
  • Own, update, and communicate timelines.
  • Oversee production management for shoots/records, as led by team coordinator.
  • Liaison with R&D, Bakery, bakery-cafes, franchisees, field team, etc.
  • Lead legal reviews.
  • Oversee the trafficking process (as lead by coordinator) for local/national advertising (broadcast, print, outdoor).

Cross-Channel Brand Messaging Oversight

  • Lead messaging across channels/ consumer touchpoints to support integrated communications strategy designed to amplify Celebration strategy and achieve business results by channel.
  • Lead messaging & creative direction to support Gift Card business, MyPanera loyalty initiatives, CSR Report, FDF Trucks, Panera Bread CPG business, Canada market
  • , and other business functions to maintain brand/campaign consistency.

Team Support

  • Budget management, including invoice processing, accruals, and forecasting.
  • Present and supply updates to internal stakeholders and amongst the integrated marketing team.
  • Oversee finalization of campaign assets accordingly.

Job Qualifications:

  • BA in marketing, communications, advertising  or related field
  • 5-7 years' experience of brand marketing experience – client-side or agency
  • Heavy digital marketing experience preferred
  • Proven project management and organizational skills
  • Takes personal responsibility for continuous learning of new knowledge, skills, business acumen and experiences
  • Demonstrated ability to be a team player and build/maintain effective working relationships with internal teammates and outside agencies 
  • Exceptional verbal/written communication skills; Proficient working within Microsoft platforms
  • Experienced people manager
  • Effective multitasking and time-management skills
  • Exhibit and live Panera's cultural values and concept essence
  • Experience working in a deadline driven environment
Saint Louis Support Center

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