Panera Bread Job - 34432746 | CareerArc
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Company: Panera Bread
Location: St. Louis, MO
Career Level: Associate
Industries: Food, Beverage

Description

Sr Analyst, Marketing Analytics

The Senior Analyst, Marketing Analytics will be at the forefront of Panera's burgeoning data-driven digital strategy.  This individual will support the broader Digital Commerce team through CRM and Loyalty analytics, reporting, and insights, as well as the technical management of the underlying systems and processes to ensure data availability and accuracy.  Leveraging existing analytics and optimization tools and data points, identify revenue/profit-generating opportunities/programs and generate actionable insights. Design and build relevant reports and dashboards. Bring passion for learning and data-informed decision making that shapes holistic view of our business with consideration for all aspects of the customer experience—from front-end web experience through order fulfillment and customer service.

Personal competencies for success include excellent quantitative reasoning, analytics, and problem-solving skills; ability to create partnering relationships with stakeholders, and communicate complex information effectively and clearly; strong attention to detail, particularly in technical and numerical domains; and an inquisitive attitude that's not satisfied until you've found the answer.

RESPONSIBILITIES:

  • Author, share, and iterate on analyses, dashboards, and reporting
    • Overall business and campaign performance
    • Insights targeting nurture streams to drive customer frequency, retention and spend
    • General quantitative analysis
  • Operationalize adoption of analytics tools and systems
    • Administration and process implementation
    • Maintain customer analytics backlog and workflow
  • Ensure technical efficacy of analytics data architecture
    • Perform data quality audits; identify data collection issues & gaps; recommend fixes
  • Prepare benchmarks, forecasts, and projections to enable adequate assessment of anomalies
  • Prepare and present insights leveraging effective data visualization and succinct communication for Digital Commerce leadership decision support and briefing

REQUIREMENTS:

  • Bachelor's Degree in Business (Marketing, Economics, Finance), Information Technology, or Mathematics/Statistics is preferred
  • 3-5 years of advanced analytical experience with digital product analytics, web analytics, or digital marketing analytics (minimum 2 years of customer analytics experience specifically)
  • Proficiency in digital analytics tools and processes, experience in Adobe Analytics strongly preferred
  • Strong communication skills to present ideas and persuade action
  • Expertise in data visualization
  • Expert-level knowledge of SQL, Tableau, and Microsoft Excel
  • Ability to understand business objectives and support business case development, inclusive of financial implications, incrementality, and profitability
  • Strong knowledge of project management methodologies
  • Must perform well in high pressure situations, balance competing priorities, and demonstrate the ability to work without direct supervision
Saint Louis Support Center


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