Description
Job Title: Director, Media
Division: SalonCentric
Department: Digital Marketing
Supervisor Title: VP – Digital Marketing
Location: 10101 Dr. Martin Luther King Jr. St. N, St Petersburg, FL
The Director of Media for SalonCentric will lead the strategy development, activation and launch of all media channels including paid social, programmatic, trade partners, and search (SEO/SEM), etc. The candidate will direct all media campaigns and will act as the hub between cross functional teams, including eComm, Data Driven Experiences, CRM, social engagement (owned), influencer (earned), content,
marketing, digital product, agencies of record, and Corporate COEs.
This leader must thrive in driving strategy and be willing to dive deep in the details achieving excellence in activation for this newly dedicated team. The ideal candidate possesses an understanding of media analytics (media mix models, search, social and/or programmatic expertise preferred) and the ability to synthesize and communicate information to different levels of stakeholders across the organization. Lastly, this individual will also work side by side with CRM, owned media and advocacy & influence business leads to drive comprehensive 360 strategies, and spearhead the collection of industry trends, key competitive analyses, and insights.
The director will report into the VP of Digital Marketing and manages a team of 2+.
Key Responsibilities:
- Lead the strategy, planning, implementation, execution and reporting of media campaigns across paid media channels and across the full funnel
- Manage agency relationships to help deliver annual media marketing plan with channel mix recommendation and quarterly tactical campaigns
- Collaborate with data and CRM partners to leverage 1P data for orchestrated digital journeys as well as media only campaigns
- Form strategic partnerships with trade publishers and other media partners
- Lead the formulation and roll out of the SalonCentric's learning agenda, and support brand partner's learning agendas in a consultative nature
- Oversee monthly reporting on all media campaigns
- Work closely with agency and internal teams to share out on regular competitive reporting
- Coordinate closely with COEs measurement lead to roll out annual MMM study, including briefing with cross functional teams to understand business questions, and to report annually on media's contribution to incremental sales
- Lead Overall Budget Management and Pay to Play program development
- Oversee budgets across tactics and work closely with agency and internal teams to manage monthly pacing and RAF flighting
- Work closely with finance and brand controllers to manage media spend
- Liaise closely with leadership on approving monthly roll up of budgets
What We are Looking For:
- Bachelor's degree
- 6-8 years of relevant industry experience
- Brand, retailer, or digital agency experience a plus
- Beauty industry experience a plus
- Ability to prioritize and manage multiple responsibilities with attention to detail
- Self-motivated, results and solution oriented, strategic thinker
- Highly organized, with strong time management and prioritization skills
- Ability to work independently, be proactive, and adapt quickly in a fast-paced and results-driven environment
- Strong demonstration of data management and analytical skills
- Creative problem-solver
- Strong communicator: Must be able to present complex material to a diverse group of stakeholders in both written and verbal form. Ability to interact and present to all levels of the organization, including top management.
- Tools:
- Proficient in website analytics tools (e.g. Google Analytics)
- Proficient in search marketing tools
- Proficient in search ads managers (e.g. SA360, Google Adwords, Bing Ads, Pinterest, etc.)
- Proficient in social media business managers (e.g. Facebook/Instagram, TikTok, Reddit, Pinterest, etc.)
- Experience writing RFP's/ briefing agency partners
- Knowledge of the professional hair industry is a plus
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