Omni-Channel Marketing Manager Job Listing at SalonCentric in St. Petersburg, FL (Job ID 222656)

Description

POSITION:               Omni-Channel Marketing Manager

DEPARTMENT:      Marketing 

REPORTS TO:  Director, Omni-Channel Marketing

LOCATION:            Clearwater, FL

SUMMARY:

Support the Omni-Channel Marketing Director in planning and executing integrated marketing campaigns for key sales and promotional events. With an omni-mindset, bring to life the SalonCentric brand across all sales channels, ensuring plans align strategically across online and offline vehicles. Drive campaigns to grow sales and build customer loyalty through successful implementation of traffic-driving programs, compelling promotions, impactful in-store merchandising and marketing support.

Manage Brand partnerships, including approvals of in-store planogram marketing and monthly promotional activation. Collaborate with Shows & Events team on all internal and external events and tradeshows, including partnering with Digital Marketing team to support recruitment efforts pre-show and retainment support post-event.  Work with external vendors to provide onsite print marketing support.  

This position requires cross-functional collaboration with multiple internal and external business stakeholders including Digital Marketing, Omni Operations, Visual Merchandising, Education, Shows & Events, channel teams, brand teams and outside vendors. 

POSITION RESPONSIBILITIES:

Planning, Production and Delivery of Marketing Materials   

• Manage production and delivery of monthly store marketing materials and signage for shows & events, including creative brief, proofing, managing timelines and coordinating logistics.   
• Create signage for drop-in deals; Will be accountable for ensuring all signage is accurate, complete and communicated in a timely manner.
• Provide clear creative and copy direction, critically evaluating creative to optimize visual impact and effectiveness in a retail environment. 
• Source merchandising and promotional items from outside vendors.
• Manage vendor payments, set up and purchase orders as needed. 

Promote SalonCentric & Brand Initiatives 

• Manage marketing support of in-store events for Grand Openings, New Stores and Relocations.  
• Work with brands to identify merchandising and promotional opportunities, providing direction to optimize brand planogram, merchandising materials and coordinating logistics of production and delivery.

Assist with Internal / External Communication of Marketing Programs

• Manage internal social media account as field team resource.
• Collaborate with Digital Marketing teams (CRM, Social Media) to promote events and drive traffic via offline and online vehicles.
• Partner with Visual Merchandising and Store Operations teams to create weekly/monthly communication on what marketing material stores will receive. 
• Assist with planning internal events, including branding and directional signage, sourcing materials and giveaways.  

Optimize Effectiveness of Marketing initiatives

• Monitor key competitors and identify best retail marketing & merchandising practices staying abreast of new technologies that are being successfully used in retail environments.  
• Analyze results of Marketing programs and share key learnings with internal teams as well as Brand partners.

POSITION REQUIREMENTS:

• At least 5 years of relevant marketing experience in Retail (visual merchandising, store marketing, copy writing), Brand Management and/or Advertising / Promotional agency (account management).

• Strong project management skills with demonstrated ability to coordinate across cross-functional teams. Proactive and persistent in driving projects to completion and following up on deliverables from other departments. Resourceful in seeking out information and identifying solutions to problems.

• Multi-tasker able to work in a fast-paced environment and accelerate multiple projects simultaneously while remaining detail-oriented & deadline-driven.

• Team player with strong interpersonal skills. Able to interact professionally with all levels of management, brand partners and outside vendors.  Able to mobilize others to achieve results.

• Able to provide clear creative & copy direction and provide constructive feedback to enhance impact and effectiveness of communication. 

• Bachelor's Degree – Marketing, Advertising, Business or Retail Management preferred.

• Occasional travel required for store visits and meetings.