Description
The Brand Experience Officer plays a key role in delivering marketing and revenue-generating activities across the Marketing & Communications team, with a focus on TNC's signature engagement experiences. Bringing a mix of proven skills and a curious, can-do mindset, they'll help shape and run events, enhance digital donor journeys, support lead generation efforts, and contribute to compelling experiences like webinars, podcasts, donor events and field trips.
This role also involves tracking project performance, analysing data, helping produce promotional materials, and supporting targeted campaigns. As the go-to contact for marketing-related queries, the Officer will build strong connections across the organisation. The position reports to the Associate Director, Brand Strategy.
ESSENTIAL FUNCTIONS
The Brand Experience Officer supports the marketing, communication, events and donor stewardship functions, which involves administration, project management and coordination across all programs. This position will work across the full spectrum of marketing, communications, events and fundraising with core responsibilities being:
Content Creation & Digital Marketing
Work with Associate Director of Brand Strategy on execution of TNC's content strategy through the development of content for use across the website, social media, email campaigns, and newsletters.
Design of collateral and editing of videos, working with team members as needed
Create presentations, marketing collateral, and internal/external documents as needed.
Collateral & Merchandise Management
Coordinate the design, production, and distribution of marketing materials.
Manage inventory and fulfilment of TNC-branded merchandise for events and supporter engagement.
Event & Engagement Coordination
Support logistics for events, donor field trips, and speaking engagements under the direction of the Digital Marketing Manager.
Liaise with internal teams across Oceania and external vendors to ensure events are executed smoothly and on-brand.
Media Support
Work with the Director of Marketing & Communications to draft and distribute media releases, manage media lists, and track coverage.
Support media monitoring using the Meltwater platform and assist with media-related admin.
Administrative Support
Manage and monitor shared marketing inboxes (4 total), triaging and responding or escalating as appropriate.
Working with the Development Communications Manager on Content Library updates and additions.
Provide administrative assistance to the Associate Director of Brand Strategy and Director of Marketing & Communications as required.
Cross-Functional Team Support
Provide digital support to the Digital Marketing Manager as needed, including scheduling posts, reporting, and basic content updates.
Assist the Development Communications Manager on donor-related content and campaign execution as required.
The Brand Experience Officer will work across multiple projects at the same time, and will work closely with other team members on digital, media, events and donor facing activity. They will receive support, training, mentoring and growth opportunities.
RESPONSIBILITIES & SCOPE
Coordinates diverse projects and manages timelines.
Duties are performed under general supervision and established workplans.
Works within a budget to complete assigned projects or work.
Opportunity to act independently on assigned tasks.
Works with vendors/other parties to execute projects/deliverables.
MINIMUM QUALIFICATIONS
Bachelor's degree in Marketing, Communications, Fundraising or related field and a minimum of 2 years' related experience or equivalent combination of education and experience.
Experience organising and coordinating projects.
Experience writing, editing and proofreading.
Experience working across digital channels and tracking/analysis software
DESIRED QUALIFICATIONS
Multi-lingual skills appreciated.
Multi-cultural or cross-cultural experience preferred.
Solid knowledge of database management and spreadsheet software, with ability to construct and produce reports.
Strong organisational skills and attention to detail.
Basic application knowledge of project management principles.
Experience in video editing and digital content creation.
Practical application of marketing concepts.
Ability to work in a team-based environment with internal and external partners.
Practical experience of social media platforms
The Nature Conservancy's mission is to protect the lands and waters upon which all life depends. As a science-based organization, we create innovative, on-the-ground solutions to our world's toughest challenges so that we can create a world in which people and nature thrive. We're rooted in our mission and guided by our values, which include respect for all people, communities, and cultures. Whether it's career development, flexible schedules, or a rewarding mission, there's many reasons to love life inside TNC. Want a better insight to TNC? Check out our TNC Talent playlist on YouTube to hear stories from staff or visit Glassdoor.
One goal is to cultivate an inclusive work environment so that all our colleagues around the globe feel a sense of belonging and that their unique contributions to our mission are valued. In addition to the requirements in our job postings, we recognize that people come with talent and experiences outside of a job and consider each applicant's unique experience. Please apply – we'd love to hear from you. To quote a popular saying at TNC, “you'll join for the mission, and stay for the people.”
What We Bring:
Since 1951, TNC has been doing work you can believe in. Through grassroots action, we have grown from a small non-profit into one of the most effective and wide-reaching environmental organizations in the world. Thanks to more than 1 million members, over 400 scientists, and the dedicated efforts of our diverse staff and partners, we impact conservation around the world!
TNC offers a competitive, comprehensive benefits package including health care benefits, flexible spending accounts, a 401(k) plan with an 8% employer match, parental leave, accrued paid time off, life insurance, disability coverage, employee assistance program, other life and work well-being benefits. Learn more about our Benefits and Perks here.
We're proud to offer a flexible work environment that supports of the health and well-being of the people we employ.
The Nature Conservancy is an Equal Opportunity Employer. Our commitment to equal employment opportunity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of all backgrounds, beliefs, and culture. Recruiting and mentoring staff to create an inclusive organization is a priority, and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.
The successful applicant must meet the requirements of The Nature Conservancy's background screening process.
Do you have military experience? Visit our U.S. Military Skills Translator to match your military experience with our current job openings!
TNC is committed to offering accommodations for qualified individuals with disabilities and disabled veterans in our job application process. If you need assistance or an accommodation due to a disability, please send a note to applyhelp@tnc.org with Request for Accommodation in the subject line.
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