Outreach Associate [CAMPUS ONLY] Job Listing at University of California in Santa Cruz, CA (Job ID 68868)

Description

JOB POSTING

This is a CAMPUS ONLY recruitment. Only current employees, or former employees with current Preferential Rehire rights will be considered for this position. Former employees with Preferential Rehire rights should apply through the external candidate gateway and identify themselves as such in their application to be considered for this position.

Current UCSC employees must apply to the job posting in the Internal Candidate Gateway. You can access the internal job posting at the link HERE. 

If you are a current UCSC employee and apply through the External Candidate Gateway, you will not be considered for this position.

HOW TO APPLY

For full consideration, applicants should attach their resume and cover letter when applying for a job opening. For guidance related to the application process or if you are experiencing difficulties when applying, please review the Applicant Resources on our Talent Acquisition website. 

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INITIAL REVIEW DATE (IRD)

Application materials submitted by 11:59 pm on the IRD will be routed to the hiring unit for consideration. Materials submitted after the IRD will ONLY be forwarded at the request of the hiring unit. To ensure your application is routed for consideration, submit your materials before 11:59 p.m. on the IRD.  Talent Acquisition cannot accept application materials outside of the jobs portal, and is unable to update submitted applications on an applicant's behalf, or forward communications to the hiring units. For more information about the IRD and the applicant review process, view this link.

The IRD for this job is: 05-23-2024

ABOUT UC SANTA CRUZ

UC Santa Cruz is a public university like no other in California, combining the experience of a small, liberal arts college with the depth and rigor of a major research university. It's known as an unconventional place where innovation and experimentation is part of the campus's DNA. That playful, bold spirit still thrives today, all on a campus renowned as among the most beautiful in the world.

DEPARTMENT OVERVIEW

UC Scout is a division of the UC Santa Cruz Extension. While UC Scout's home campus is located at 3175 Bowers Avenue in Santa Clara, the UC Scout team is a fully remote team, with individuals making occasional visits to the campus as needed. UC Scout serves high school students, providing online high school courses for students and curricula for educators.

UC Scout's growing team comprises six departments: instructional design, media, academics, support, outreach, and business intelligence. The team consists of approximately 60 full-time staff and 80 part-time employees. UC Scout works closely with UCSC Extension support staff, including IT, finance, and the office of the Dean to support UC Scout's goals.

More information can be found at https://ucscout.org

JOB SUMMARY

The Outreach Associate supports the implementation of sales and outreach strategies to enhance UC Scout's visibility and impact. This role assists in developing and carrying out marketing and outreach initiatives aimed at engaging schools, educators, organizations, parents, and students. Focused on establishing initial contacts, assisting in lead and partnership development, and nurturing leads through the enrollment funnel, the Outreach Associate plays a supportive role in the broader Outreach team efforts. Responsibilities include assisting in the planning and execution of marketing events, creating basic promotional materials and campaigns, and conducting preliminary market research.

APPOINTMENT INFORMATION

Budgeted Salary: $33.52 - $38.31/hour.  Salary commensurate with skills, qualifications and experience.
Under California law, the University of California, Santa Cruz is required to post a reasonable estimate of the compensation for this role. The salary shown above is the budgeted amount the University reasonably expects to pay and the salary extended should not exceed this posted amount.

Benefits Level Eligibility: Full benefits

Schedule Information:

• Full-time, Fixed
• Percentage of Time: 100%, 40 Hours per Week
• Days of the Week: Mon-Fri
• Shift Includes: Day

Employee Classification: Career appointment 

Job End Date: None

Work Location: Remote

Union Representation: Non-Represented

Job Code Classification: 007551 (MARKETING SPEC 2)

Travel: Up to 25% of the time

JOB DUTIES

55% - Execute Outreach Strategies

• Under general supervision, plans, develops, and implements basic marketing plans, strategies, and events for small or non-complex projects.
• Identifies target audiences and executes tailored outreach plans (e.g. personalized outreach strategies based on the needs of the specific schools, districts, students, and teachers) to drive sales and increase UC Scout adoption.
• Utilizes various channels (e.g. email campaigns, webinars, conferences, phone calls) to engage with schools, educators, organizations, and partners.
• Plans, coordinates, and facilitates webinars.
• Uses communication strategies to effectively reach and engage target audiences.
• Across all job functions, researches and resolves problems.

20% - Build and Maintain Relationships

• Ensures good customer service by providing appropriate information to answer questions and explain products and services.
• Establishes and nurtures relationships with schools, districts, educational organizations, UC departments, and community stakeholders through the funnel from lead to enrollment.
• Expands the reach of messages and programs, contributing to overall marketing goals.
• Provides support and in-depth information about UC Scout to all stakeholders.
• Encourages adoption of UC Scout among target schools, districts, stakeholder communities, and students.

10% - In-Person Outreach and Events

• Visits schools, conferences, and events for basic strategic outreach.
• Under general supervision, strategizes, oversees, and executes in-person events designed to compellingly communicate UC Scout's value among target audiences including administrators, teachers, and others aligned with UC Scout's mission.

10% - Content Creation and Execution

• Drafts and edits copy for marketing projects or programs such as publications, advertisements, press releases, announcements, etc.
• Develops and maintains content for presentations, publications, web pages, and email campaigns to showcase the benefits of UC Scout.
• Conducts basic market research and generates and uses marketing and sales reports.
• Creates and maintains marketing files, records, calendars, logs, and other related documents.

5% - Data Tracking and Reporting

• Monitors and analyzes outreach efforts to evaluate their effectiveness.
• Maintains accurate records of outreach activities and outcomes.

REQUIRED QUALIFICATIONS

• Bachelor's degree in related area and / or equivalent experience / training.
• Ability to interpret and communicate UC Scout plan types, policies, and procedures to prospective schools, teachers, students and the public.
• Ability to establish and maintain cooperative relationships with schools, universities, community organizations, and other institutions.
• Ability to facilitate meetings/workshops and do presentations over video and in person.
• Solid verbal communication skills.
• Strong written communication skills.
• Organizational skills and skills in file creation, maintenance and management.
• Solid knowledge of marketing principles, concepts, strategies and best practices.

PREFERRED QUALIFICATIONS

• Thorough knowledge and experience working with a diverse student population.
• Thorough and comprehensive knowledge of California A-G and AP courses in addition to UC admissions requirements.

SPECIAL CONDITIONS OF EMPLOYMENT

• Selected candidate will be required to pass a pre-employment criminal history background check.
• Selected candidate will be required to successfully complete a pre-hire criminal history background check and a pre-hire credentialing check.
• Must possess a valid license to drive in the state of California.
• Ability to work long periods of time at a computer with or without accommodation.
• This is a fully remote position, and the selected candidate must be able to work successfully from a home/remote office and be able to fulfill the requirements of the UCSC telecommuting agreement.
• Ability to work occasional evenings and weekends as directed.
• Ability to work overtime including evenings, nights, weekends and holidays to meet operational needs, and work an alternate work schedule shift as required.
• Selected candidate will be required to complete training within established time frames as directed including UC compliance training.
• Ability to travel to multiple work locations on and off campus.
• Ability to travel within a defined regional or service area.
• Ability to travel nationally.
• Ability to maintain appearance and conduct suitable for working in a professional setting.
• The University of California has implemented a Vaccination Policy covering all employees. Employees, including new hires, are required to comply with any applicable policies relating to the University of California vaccine program.
• Per the Child Abuse and Neglect Reporting Act (CANRA), this position has been identified as a Mandated Reporter. The selected candidate will be required to report known or suspected child abuse or neglect as defined by CANRA and will be required to sign a Statement Acknowledging Requirement to Report Child Abuse prior to commencing employment. CANRA Penal Codes, and related definitions, requirements, and responsibilities may be obtained here.

SAFETY STATEMENT

All UCSC employees must understand and follow job safety procedures, attend required health and safety training, proactively promote safety at work, and promptly report actual and potential accidents and injuries.
 

EEO/AA

The University of California is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees.

For the University of California's Affirmative Action Policy please visit: https://policy.ucop.edu/doc/4010393/PPSM-20

For the University of California's Anti-Discrimination Policy, please visit: https://policy.ucop.edu/doc/1001004/Anti-Discrimination