Head of Performance Marketing & Operations Job Listing at Valley Bank in Morristown, NJ (Job ID 26-814)

Description

Responsibilities include but are not limited to:

• Partner with head of consumer & commercial marketing and brand to define channel strategy.
• Oversee all paid and digital channels (e.g., paid media, search, social, affiliates, site, and digital platforms).
• Ensure integrated planning and execution across channels to maximize reach, conversion, and efficiency.
• Optimize spend ensuring disciplined allocation of spend based on performance and ROI.
• Define and manage KPIs (e.g., CAC, LTV, conversion rates, media efficiency) and continuously improve marketing effectiveness.
• Leverage analytics and performance data to continuously optimize campaigns, targeting, and creative.
• Embed a rigorous test-and-learn culture to improve outcomes and unlock new growth opportunities.
• Modernize marketing capabilities, including tools, processes, measurement frameworks, and operating model.
• Champion innovation in areas such as personalization, automation, and advanced targeting.
• Lead, develop, and scale a high-performing acquisition and performance marketing team, fostering a culture of accountability, agility, and continuous improvement.
• Partner closely with executives, LOB Marketing Strategy, Analytics, Finance, and digital product to align on growth priorities.