Digital Marketing and Communications Manager Job Listing at Bellevue College in Bellevue, WA (Job ID 13108)

Description

Position Summary  

The Digital Marketing and Communications Manager is a full-time, permanent position that manages omni-channel digital strategies to reach and engage prospective and admitted students. The Digital Marketing and Communications Manager will drive the development and growth of channels through innovative marketing and communications best practices, in both theory and in practice.

Key responsibilities include email marketing, digital advertising, and maintaining content management systems for recruitment efforts, internal digital communications, and digital outcomes reporting. The Manager will be someone who seeks to learn new things, who likes solving problems, and who can process information quickly. This position will be reporting to the Director of Marketing and Communications and will partner closely with other members of the Marketing and Communications and Website teams, as well as key cross-campus stakeholders to ensure projects are goal-focused, efficient, on-time, on-brand, and produced to meet standards of excellence.

Pay, Benefits & Work Schedule  

Position Salary Range: $73,539/year - $106,632/year

The salary information shown above is a general guideline only. The salary will be determined based on candidate's qualifications and related experience, as well as market and business considerations. Typically, new hire starts no higher than $81,812/year based on Bellevue College Exempt salary schedule.

We offer comprehensive compensation package with salary and benefits as the main components. Generous benefits package is offered through Washington State plans that includes multiple medical, dental, life and disability coverage choices for employees and dependents; choices of retirement and deferred compensation plans; paid holidays, sick, and vacation plans; transit program, reduced tuition, employee discounts and memberships, etc.

The employee is scheduled to work 40 hours per workweek. This position is exempt from the overtime provisions of the Fair Labor Standards Act, which means that you are not eligible for overtime pay.

About The College  

Bellevue College is a diverse student-centered, comprehensive and innovative college, committed to teaching excellence that advances the life-long educational development of its students while strengthening the economic, social and cultural life of its diverse community. Bellevue College is located just 10 miles east of Seattle where we serve a student population of over 54% students of color and over 1,300 international students. The college promotes student success by providing high-quality, flexible, accessible educational programs and services; advancing pluralism, inclusion and global awareness; and acting as a catalyst and collaborator for a vibrant region.

We strive to create a vibrant and inclusive campus community that supports a diverse student body, faculty and staff. As an essential part of our mission and goals, diversity, equity and pluralism are promoted and fostered in all aspects of college life. By enriching student life through leadership opportunities, personal learning and cultural experiences, we are committed to building an inclusive and diverse campus community that fosters creativity, innovation and student success.

For more information, visit BC Facts at a Glance @ Bellevue College.

About the Department  

The Institutional Advancement (IA) Division of Bellevue College works across the full academic enterprise to solidify a multi-faceted culture of brand awareness, philanthropy, and internal and external engagement. IA supports the College's mission by increasing awareness of, advocacy for, engagement in, and giving to Bellevue College. As part of the IA division, the Marketing & Communications department is responsible for stewarding the BC brand and driving the college's marketing strategy to increase awareness, support enrollment, and drive community engagement.

Essential Functions  

Implement digital strategies to support BC's Strategic Enrollment Management Plan

• Use recruitment technology stack (TargetX, YouVisit, Signal Vine, etc.) to increase inquiries, applications, and enrollment of new applicants to support enrollment goals.
• Develop conditional content for more personalized communications based on user behaviors such as relevant actions completed, past email and text message engagement, and website interactions (content downloads, site page visits, etc.)
• Collaboratively working with the Director of Marketing and Communications and program managers of academic departments to manage marketing requests and launch program-specific digital advertising campaigns.
• Conduct audit of digital marketing strategies and materials of academic programs that request digital advertising. Assess marketing readiness and make recommendations to improve existing content.

Implement and manage quarterly marketing campaigns

• Coordinate and execute quarterly advertising campaigns using Google Analytics, Ads and WordPress with preferred vendors in support of Bellevue College (BC) application/registration goals, including display, paid search and social media advertising, search optimization, and other channel tactics.
• Coordinate with Student Affairs to launch quarterly enrollment campaigns, with a specific focus on admitted students
• Use Bellevue College's marketing technology stack and tools (TargetX, Signal Vine, Canvas, Funnelback, Peach Jar, Website) to deliver enrollment steps and reminders.

Analyzing and reporting

• Maintain, monitor, analyze and report on data/analytics across BC's digital marketing channels for recruitment, measuring effectiveness of past actions and using that data to make recommendations and optimize campaigns to increase effectiveness and efficiency.
• Create and manage daily and weekly roundup email communications within WordPress or similar content management system for current students, staff and faculty.

Implement and manage digital advertising strategies

• Set acquisition, behavior and outcomes goals that align with the College's Strategic Enrollment Management Plan and enrollment goals.
• Provide campaign budget recommendations based on keyword forecasts and desired reach.
• Monitor campaign performance and adjust bids, keywords, landing pages to meet campaign goals.

Implement and manage email communications and marketing to prospective and admitted students

• Develop innovative email campaign strategies that nurture leads toward application.
• Work to minimize list decay and unsubscribes and increase the productivity of email sends.
• Develop best practices documentation and road maps for processes, A/B tests, and communications that succeed through email.

Other

• Perform other duties as assigned.

Minimum Qualifications  

• Bachelor's Degree in communications, journalism, marketing, or a related field or equivalent work experience. Any combination of relevant education and/or experience may be substituted for the educational requirement on a year-for-year basis.
• Two (2) years of related professional experience in digital marketing, email marketing and/or marketing automation.
• Experience in project management and the ability to manage multiple projects simultaneously.
• One (1) year of experience implementing integrated marketing programs across channels, including digital and print.
• One (1) year of experience with Google Analytics, Ads, data analysis, and metrics-driven decision making.
• Experience with using a Customer Relations Management (CRM) system to develop and manage workflows from reports and contact data.
• Experience working with diverse colleagues and students in a collaborative and inclusive environment.
• Demonstrated written and verbal communication, as well as presentation skills.
• Advanced computer skills, including:
  • Demonstrated proficiency with Microsoft Office, particularly Excel.
  • One (1) year of experience using photo editing and publishing software such as Adobe Creative Suite or similar.
  • One (1) year of experience using WordPress or similar web content management system.

Preferred Qualifications  

• Experience with Section 508, WCAG 2.0, and ADA requirements for accessible content.
• Experience working in higher education marketing, government agency communications or similar complex environment.
• Experience with search engine optimization.
• Experience working with digital project management tools such as SmartSheet.

Conditions of Employment  

Bellevue College intends to provide a drug-free, healthy, safe, and secure work and educational environment. Each employee is expected to report to work in an appropriate mental and physical condition to perform her/his/their assigned duties.

Bellevue College employs only U.S. citizens and lawfully authorized non-U.S. citizens. All new employees must show employment eligibility verification as required by the U.S. Citizenship and Immigration Services.

Sexual Misconduct and Background Check:

Prior to start of employment, finalists(s) for this position will be subject to a pre-employment background check as a condition of employment. Information from the background check will not necessarily preclude employment, but will be considered in determining the applicant's suitability and competence to perform in the position.

Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington State Law.

Check frequently in your inbox, spam, junk, clutter email folders for any communication regarding the next steps from Bellevue College and our background check partners.

Reference Check:

Reference checks may include, but are not limited to, contacting references and verification of work experience, and/or past job duties.

Other Information  

• This position is NOT eligible for relocation allowance.
• This position is NOT eligible for sponsorship for employment-based visa.

How To Apply  

Applications received by 09/14/2023 will be given full consideration. Applications received after that date may be considered until the position is filled.

All individuals interested in this position are encouraged to apply. Your application must include a complete online application and all of the required documents below to be considered complete. Any application that does not provide all requested information will not be considered for the position (only submit required documents with the application, additional documents will not be reviewed.) Please review Application Tips before applying. Current Bellevue College employees should apply the position through Employee Self Service.

Required application materials:   

• Attach a Cover Letter (min 1 pg., max 2 pgs.)
• Attach a Resume
• Attach a Diversity Statement (min 1 pg., max 2 pgs.) that addresses the following: Describe and provide specific examples of how your educational and/or professional experiences, background or philosophy demonstrate your commitment to diversity and equity, and how these prepare you to contribute to Bellevue College
• Complete Job Questionnaires if applicable

Contact: 

If you have questions with regards to the application or the hiring process, please contact Office of Human Resources at 425-564-2274 or email to jobs@bellevuecollege.edu.

EEO Statement  

Bellevue College does not discriminate on the basis of race, color, national origin, language, ethnicity, religion, veteran status, sex, sexual orientation, including gender identity or expression, disability, or age in its programs and activities. Please see policy 4150 at www.bellevuecollege.edu/policies/. The following people have been designated to handle inquiries regarding non-discrimination policies: Title IX Coordinator, 425-564-2641, Office C227, and EEOC/504 Compliance Officer, 425-564-2178, Office B126.

Applicants with disabilities who require assistance with the recruitment process may contact hraccommodations@bellevuecollege.edu or 425-564-2271.

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