Bob's Discount Furniture Job - 42252998 | CareerArc
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Company: Bob's Discount Furniture
Location: Manchester, CT
Career Level: Mid-Senior Level
Industries: Retail, Wholesale, Apparel


The Digital Marketing Manager will guide the strategic planning, execution, and analytics for Search & Shopping programs to drive traffic and sales for the Bob's Discount Furniture brand. The ideal candidate should have experience working in or managing a media agency, overseeing reporting, and developing plans based on business outcomes. They bring strong interpersonal and collaborative skills along with the ability to prioritize work effectively and manage simultaneous projects. This person reports to the Director of Digital Marketing and will play a key role in Bob's digital transformation.

What you'll do:

  • Drive customer acquisition and top-line business growth (traffic and sales) through paid search, shopping, video and other digital marketing channels
  • Manage agency partners to meet our media and marketing analytics goals, working towards continuous improvement of paid marketing activities
  • Assist in the strategic development of media plans
  • Partner with media agency and internal creative team to develop messaging and tests, adhering to the platform specifications and guidelines
  • Coordinate with the media agency to ensure creative specs, flowcharts, budgets, and other key documents are aligned
  • Maintain up-to-date knowledge of digital media best practices and strategies, socializing as appropriate
  • Support the director in ensuring we have the best MarTech solutions to meet our needs
  • Create and maintain aggregate performance reports, in partnership with agency and internal teams
  • Build partnerships with leading media partners (Google, Microsoft, et al)
  • Develop and maintain strong interdepartmental relationships across the Bob's network (Advertising/Marketing, Customer Experience, Ecommerce, Finance and Consumer Insights)

Who you are:

  • Solid retail industry knowledge and local marketing savviness
  • Passion for continually learning about the customer and uncovering new digital means to reach and engage them
  • Hands on experience with digital media buying and planning (search, shopping, YouTube are a must – understanding of paid social, programmatic is nice to have)
  • Proven track-record of simplifying complex concepts into executive-ready documents through storytelling and data visualization
  • Ability to flow seamlessly from strategy to creation and execution, supporting a media vision that aligns to higher-level company objective while commanding a deep understanding of the tactical day-to-day to ensure strong in market execution on time, on budget and meeting KPIs
  • Strong project management experience, including managing both internal and external resources
  • Extensive social/digital platform knowledge
  • Detail-oriented, organized, and adaptable
  • Ability to be assertive and operate with a sense of urgency, making data-supported recommendations and influencing others with an expert point of view
  • Passionate for the genuine, customer-first, and sometimes quirky nature of the Bob's brand

Reporting Relationships

  • Reports to Director of Digital Marketing

Desired Qualifications

  • BA/BS in Marketing, Business or related field required
  • 5+ years in media, with a strong focus on performance marketing
  • Experience managing external agency partners or within agency leading client relationships
  • Experience with PowerBI, Google Marketing Platform (GA360, Campaign Manager, SA360), Microsoft Ads, Feedonomics, and other media tools

Equal Opportunity

It is policy of Bob's Discount Furniture LLC, to provide equal employment opportunity to all employees and applicants for employment. No person shall be discriminated against or harassed because of race, religion, color, sex, age, national origin, handicap, disability, citizenship, veteran or military status, or any other protected status in accordance with federal and state law.

Americans Disability act (ADA) Job Description

  • Standing or walking                                    20%
  • Desk or phone work                                    80%

Bob's Discount Furniture is proud to be an Equal Opportunity Employer and is committed to reasonably accommodating qualified persons with disabilities to enable them to perform the essential duties of their position.

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