Lead Web and Marketing Analyst Job Listing at Bob's Discount Furniture in Manchester, CT (Job ID R-17183)

Description

The Lead Web and Marketing Analyst reports to the VP, Customer Insights and Analytics and oversees the web and marketing analytics strategy for Bob's Discount Furniture. In this position, you will closely partner with our eCommerce and Marketing teams to build out our analytic capability, measure the impact and effectiveness of our marketing programs, understand and optimize customer behavior of our Web site, and make recommendations to improve performance and drive growth. You will analyze web and marketing data as well as other offline data to evaluate performance. You will design and execute a fact-based continuous improvement / channel growth strategy using online and offline data analysis. You will work with various analytical tools to uncover trends and provide insights that will help optimize BDF's online marketing performance, eCommerce growth, and omnichannel experience.

Responsibilities

• Develop and lead web and marketing analytics strategy in partnership with the eCommerce and Marketing teams

• Lead research and analysis efforts in regards to business trends, competitive benchmarks, and customer behavior data to identify opportunities for website enhancements and new internet marketing initiatives

• Analyze Website (and mobile app) behavioral and performance data to discover user pain points and site conversion opportunities

• Develop eCommerce and Marketing dashboards, reporting, and insights supporting cross-functional partners including eCommerce, CX, Marketing, Merchandising, and the Executive Leadership Team

• Analyze creative & messaging strategies, placements and performance for web & marketing campaigns

• Elevate BDF's understanding of the consumer experience by leveraging data sources to generate insights that illuminate consumer inflection points within and outside of digital

• Collaborate with other departments providing analytical insight on online and omnichannel business performance

• Partner with eCommerce and Marketing teams to develop and execute A/B testing strategy/roadmap.  Provide measurement and actionable insights

• Analyze and understand key drivers of performance related to BDF's online objectives

• Manage reporting requests from start to finish (gathering requirements, pulling data, compiling reporting, making recommendations, preparing and delivering presentations as necessary)

• Partner with site development/IT team and external partners to ensure relevant traffic, customer behavior, and key performance metrics are captured in order to provide actionable insights. Manage GA site tagging and development roadmap

Required Qualifications

• Bachelor's Degree

• 5+ years experience in analytics specifically within Marketing, eCommerce, etc.

• Experience in a Sr and/or Lead role capacity

• Experience in digital marketing, marketing measurement and business analytics

• Strong experience leading data analysis efforts and comfort working with a wide range of data sources and data systems to analyze business performance and generate insightful reports

• Understanding of how to connect media metrics, media mix modeling, and multi-touch attribution to business results

• Demonstrated business/financial modeling capabilities with tools such as Excel, Access and PowerBI

• Solid quantitative and research skills and proven data interpretation capabilities

• Demonstrated skills in applying statistical analysis principles to business challenges

• Demonstrated communication and interpersonal skills

• Demonstrated ability to work well with others and successfully manage relationships

• Strong analytical skills with attention to detail; self-starter

• Experience retrieving and manipulating data using SQL and Python

• Knowledge of Google Analytics 360 (ideally) or similar platforms

• Strong presentation skills (PowerPoint, etc.)

• Strong communication skills – both verbal and written

Preferred Qualifications

Prior experience with data visualization platform (Tableau)

Bob's Discount Furniture is proud to be an Equal Opportunity Employer and is committed to reasonably accommodating qualified persons with disabilities to enable them to perform the essential duties of their position.