Description
Job Description
Looking for new opportunities in your career? Wherever you're heading, let's go there together.
We will put our very best effort into your personal and professional development – because when you grow, we grow. Whatever your goal is, let's make each other's dreams come true. Come grow with us.
Circle K Business Centre in Riga, Latvia is looking for a new team member who will join us as:
EMAIL/MOBILE MARKETING SPECIALIST or SENIOR SPECIALIST
Circle K has the ambition to be the world's preferred destination for convenience and fuel and a strong loyalty program is a key enabler. You as Email/Mobile Marketing Specialist will be part of the Global Loyalty team and will work with stakeholders across Europe and North America markets to drive incremental net sales and personalized customer experiences for members of Circle K's loyalty program.
Key responsibilities:
Build and execute daily ad hoc campaigns and automated communication journeys for Circle K loyalty program members through email, SMS and app push channels using one of the best marketing automation platforms globally - Adobe Campaign;
For daily ad hoc campaigns – actively support local loyalty campaigns planning process by recommending the most optimal direct communication plan (audiences, channel-mix, comms cadence etc.), set up audiences and comm deliveries based on different segmentation attributes to ensure optimal delivery/deliverability and highly relevant and successful campaigns, run A/B tests, etc.;
For automated communication journeys – own and improve existing journeys as well as lead projects to build new data-driven trigger-based customer comm journeys to support company's strategic initiatives, customer-centricity and improved CX, consistent audience messaging across touchpoints, standardization and efficiency across markets, maintain detailed documentation etc.;
Constantly follow up the performance of campaigns and automated communication journeys, identify opportunities for improvements in order to drive continuous CX optimization, a high degree of relevance and personalization, and incremental net sales across all our loyalty communications;
Collaborate daily with colleagues in Global Loyalty, local marketing/loyalty teams and other relevant stakeholders across markets to support key initiatives and share best practice.
Qualifications:
2+ years of relevant previous working experience in email /mobile marketing or marketing automation;
Relevant higher education (marketing, IT, analytics, business, economics) is a plus;
Experience in working with marketing automation tools for campaign and trigger-based communication management;
Understanding of email /SMS /app push principles and best practices (design, build, deliverability, campaign automation, A/B testing etc.);
Technical mindset is a must, basic understanding of HTML, JavaScript and SQL is a plus;
Comfortable in analyzing and tracking data to continuously optimize the communication performance;
Highly organized, detail-oriented and self-driven personality with the ability to manage multiple projects simultaneously with high sense of responsibility;
Excellent communication and presentation skills in English both written and verbal;
Experience from an international retail and /or matrix organization is a plus
What you can expect at Circle K:
Monthly salary starting from 2000(Specialist) - 2500(Senior Specialist) EUR gross based on candidate's qualification level;
Covered tariff plan for your mobile phone;
Health insurance;
Employee discounts in our stores;
Global and fast-paced work environment;
Positive atmosphere and great colleagues around you;
Continuous personal and professional development driven by challenging goals.
Interested?
We encourage you to apply by 2nd of June, 2024. We are looking for your application in English!
We know great companies are built from within, by great people like you. Come grow with us!
Circle K Business Centre SIA
PVN Nr: LV40103511774
Duntes iela 6, Rīga, Latvija LV-1013
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