Loyalty Communication Sr. Strategist Job Listing at Circle K in Charlotte, NC (Job ID R429154)

Description

JOIN OUR TEAM:

Our mission is simple: we make journeys easier and more enjoyable for our customers.  We want to lift their spirits by delivering little boosts along the way.  We care about our people and our communities, and we look for ways to uplift people first.  Wherever your journey's going, we can help you get there.

We are looking to significantly expand the team and our capabilities to meet the growth goals for membership. You'll be at the center of this transformation, working together with the team to build personalized communication to deepen engagement, grow share of wallet and build brand loyalty.

OVERVIEW:

We're looking for a passionate and customer-centric marketer who can lead planning and implementation of member communication campaigns/programs to drive program adoption/usage, reduce churn and deliver customer value. In this role, you will have the opportunity to combine your analytics skills and creative mind to create communications throughout members' journey; these communications are centered around customer needs to make their journey easier. We strive to make our members feel valued and recognized every day in their way. We're looking for a marketer who is able to think strategically, use data to drive decisions, and can thrive in a cross-functional environment.

ESSENTIAL RESPONSIBILITIES

• Oversee the creation of marketing and communications collateral to ensure that it is consistent with our brand standards and designed for channel
• Lead execution/optimization of lifecycle communications as well as ad-hoc communications
• Work closely with Marketing & Brand Creative, Loyalty Operations, Member Experience, Customer Analytics and Global Communication teams to develop lifecycle communication to support customer journeys and business objectives
• Develop a deep understanding of audience segments, including the logic/data attributes used to create the segments
• Develop, test, and refine messages through each phase of the learner journey towards the goal of driving positive outcomes across multiple communication channels
• Create and manage an ongoing calendar of A/B testing to continually optimize lifecycle comms
• Work with loyalty product team to add data and platform capabilities
• Derive insights from dashboards; effectively translate analytics into clear insights and actionable recommendations
• Articulate member communication strategy and communicate results to key stakeholders
• Monitor and share industry trends and best practices
• Ad hoc problem solving and day to day tasks as needed to support the needs of the team
• Flexible with working hours to support global ways of working

REQUIREMENTS

• Bachelor's degree in Marketing, Business or related field preferred, and/or 3-4 years of experience in email marketing, lifecycle communications, or similar role
• Experience with marketing automation, email, SMS and/or web marketing
• Strong analytical skills, understanding of testing methodologies, ability to draw conclusions from data and take action accordingly
• Strong messaging, content development and writing skills, comfortable with crafting messaging and content to aid in ideation and development of a communication campaign         
• Ability to build relationships and work effectively with multiple stakeholders in a cross-functional environment
• Experience in managing complex projects
• Advanced skills: Word, Excel, PowerPoint, & related Microsoft suite products
• Must be able to perform the essential duties and responsibilities as described above. 
• Must be able to follow state, federal and company guidelines. 
• Must be able to maintain a positive team attitude and professional demeanor at all times.

PHYSICAL REQUIREMENTS

The physical requirements described here are examples of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations will be considered that might assist those individuals with disabilities in order to perform the essential task and duties.

• While performing the duties of this job, the employee is regularly required to sit, talk and/or hear.
• The employee frequently is required to use his/her hands in order to handle or grasp items of varying weight.
• The employee is occasionally required to stand, walk, and reach with both hands and arms.

WORK ENVIRONMENT

The work environment described below is an example of those an employee will experience while performing the essential functions of this job. Reasonable accommodations will be considered that might assist those individuals with disabilities to perform the essential tasks and functions of their job.

• The noise level in the work environment is usually moderate at a normal range.
• The lighting will include natural light from the outside as well as fluorescent lighting throughout the work areas.

THE ABOVE STATEMENTS REFLECT THE GENERAL QUALIFICATIONS / DUTIES AND/OR RESPONSIBILITIES NECESSARY TO IDENTIFY THE JOB AND ARE NOT NECESSARILY INTENDED TO SET FORTH ALL OF THE SPECIFIC REQUIREMENTS OF THE JOB.

NOTE:  This Job Description may change periodically as required by business necessity, with or without advance notice to employee

#LI-WW2

 

Circle K is an Equal Opportunity Employer.
The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws.  Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company's Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.

Click below to review information about our company's use of the federal E-Verify program to check work eligibility:

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