Description
As a Communications Advisor, you'll play a vital role in ensuring that information from the Parks and Roads Branch is accurate, engaging, and informative for the public and internal teams. You'll act as a strategic consultant, advising colleagues and leaders on the best ways to communicate projects and initiatives. This dynamic position involves quickly responding to a changing environment, developing comprehensive communications plans, and building strong relationships with a variety of internal and external partners.
This role focuses on integrated communication planning and tactic development, managing media relations, and providing support for events and public engagement initiatives. You'll lead, manage, and implement communication strategies for both internal and external audiences, while also handling media inquiries and promoting Parks and Roads projects. A key part of your work will involve identifying appropriate messages and channels for specific audiences to effectively engage the community. You will also be a part of developing web and 311 content to advance business goals.
What will you do?Lead the development, management, and implementation of integrated marketing and communications strategies for both internal and external audiences
Identify emerging issues and provide timely advice, effective strategies, and responsive products
Manage media relations and potential issues, which includes organizing media events and developing consistent messaging
Edit, develop, and update web and 311 content for various programs and projects
Use corporate social media platforms like Facebook and Twitter to advance business goals
Contribute to the development of effective public event and engagement strategies
Organize strategic media events aligned with program and service delivery opportunities
Ensure communication materials are timely, accurate, and reflect the branch and department's service standards
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