CVS Health Job - 34506686 | CareerArc
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Company: CVS Health
Location: Hartford, CT
Career Level: Entry Level
Industries: Retail, Wholesale, Apparel

Description

Job Description
Come join our new and growing Digital Communications team. The Salesforce Marketing Cloud Engineer is a multi-channel marketing specialist who will deliver campaigns across digital and non-digital media. As the resident architect in Salesforce Marketing Cloud, you will be responsible for ongoing development of our Salesforce.com/Marketing Cloud deployment along with creating solutions for business owners that include journeys, automations, data extensions, email, SMS, print, content management and data analysis. Come onboard and help us define and build the team.

Fundamental Components
- Responsible for multi-channel campaign execution including segmentation, design, and reporting. They will be using the Salesforce Marketing Cloud platform to build multi-channel marketing journeys (including email, print, phone, and mobile touchpoints)

- Performing day-to-day marketing operations including campaign set-up, segmentation, scheduling, testing, tagging, and deployment

- Analyzing data from digital marketing programs to develop internal best practices for Aetna by proactively researching email and mobile engagement statistics

- Audience / List segmentation and contact management using SQL

- Contributing to team by proactively identifying opportunities for process improvement and reducing execution complexity

- Managing the digital engagement role for Journeys

- Digital journey engineer for email and secure text journeys

- Data engineer/journey builder to scale Relay and build email journeys in Salesforce Marketing Cloud

Background Experience
- Experience with marketing automation platforms (Salesforce Marketing Cloud preferred; may include experience with ExactTarget, Adobe Experience Cloud, Marketo, Oracle Eloqua, IBM Watson, etc.)

- Ideally professional experience of 5+ years (with 3+ years of multi-channel marketing operations experience in Salesforce Marketing Cloud - email marketing provides a strong foundation)

- Working knowledge of HTML and email design principles

- A working knowledge of RequireJS for dependency management, a working knowledge of jQuery, and an understanding of the Postmonger event framework

- Salesforce Platform Developer certification preferred, with an understanding of how journeys function in Salesforce Journey Builder
- Database management/SQL experience

- Project Management skills

- Experience managing multiple simultaneous projects from concept to completion under tight deadlines

- Working knowledge of email best practices including targeted lists, subject lines, messaging and deliverability

- Strong quantitative skills and desire to make data-driven decisions

Education
Bachelor's degree or equivalent experience

Percent of Travel Required
0 - 10%

Business Overview
Aetna, a CVS Health company, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.

We are committed to maintaining a diverse and inclusive workplace. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, gender, gender identity, age, disability or protected veteran status. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.


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