Director of Sales (Independent Senior Living) Job Listing at Discovery Senior Living in Naples, FL (Job ID 936349)

Description

Discovery Management Group is looking for a Director of Sales to join our community, Discovery Village at Naples – Independent Living, a Discovery Senior Living family of companies.

Are you a passionate sales leader who thrives in a people-first environment and working in the Senior Living Industry?

At Discovery Village at Naples, we're seeking a results-driven Director of Sales (DOS) to lead our sales efforts and help seniors discover a lifestyle they'll love. In this high-impact role, you'll guide prospective residents and their families through the decision-making process, inspire confidence, and help them make the move into our community. You'll serve as a trusted advisor, strategic planner, and collaborative partner—all while driving occupancy, net revenue, and community growth.

Your Role: Director of Sales

As the DOS, you'll own the sales function and oversee all aspects of the move-in process—from initial contact through conversion and successful transition. You'll track leads, create and execute local outreach strategies, manage internal reporting, and maintain deep awareness of your competitive market. Your ability to combine operational discipline with heart-centered service will make you a valuable part of our leadership team. 

This position offers a base of $65k plus commission. 

What You'll Do:

Sales Leadership & Lead Conversion

• Engage and convert leads through multiple channels including advertising, referrals, PR, events, and direct outreach

• Use our proven sales process to advance leads through discovery, overcome objections, and close with confidence

• Manage all lead tracking, sales activities, and conversion metrics through our CRM system

• Provide daily sales updates and participate in weekly strategy sessions with the Executive Director

• Partner with the ED and marketing teams to develop and refine community-specific marketing tactics

• Conduct regular walk-throughs to ensure the tour path and model units are presentation-ready

• Plan and execute local events to build awareness and generate leads

• Pull and analyze sales reports related to move-ins, conversions, lead sources, and success metrics

Market Awareness & Competitive Analysis

• Conduct quarterly competitive market research and maintain detailed records using analysis tools

• Stay informed on new and upcoming communities, changes in market demand, and pricing trends

• Provide insight into competitive opportunities and threats, recommending strategic responses to leadership

• Develop and maintain a general market analysis and referral tracking strategy

Revenue Optimization

• Meet or exceed monthly occupancy and net revenue goals

• Recommend and execute revenue-driving tactics including pricing adjustments, incentives, and inventory control

• Use data-driven decision-making to influence sales strategy and improve community NOI

External Business Development

• Build and maintain a strong network of non-paid referral sources to support ongoing lead generation

• Plan and lead monthly presentations to professional contacts and referral partners

• Host monthly referral strategy meetings with the ED and other community leaders

• Track all networking and referral activities in the CRM for visibility and accountability

Resident Move-In Coordination

• Guide residents and families through the move-in packet and ensure a seamless transition

• Coordinate assessments with clinical teams and ensure all pre-move documentation is completed

• Collaborate with department heads to ensure administrative and regulatory readiness prior to lease signing

Team Leadership & Development

• Participate actively in community leadership meetings and functions

• Represent the community with professionalism, passion, and integrity

• Stay current on industry trends and participate in ongoing professional development

What You Bring:

• Bachelor's degree in Marketing, Business, Public Relations, or related field preferred

• At least 2 years of sales experience in a senior living or related healthcare setting required

• Proven ability to manage leads, CRM systems, and track key sales metrics

• Strong communication, interpersonal, and organizational skills

• Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint)

Benefits You'll Enjoy:

We offer a comprehensive benefits package that includes competitive pay with early access to earned wages, flexible scheduling, health, dental, vision, life, and disability insurance, paid time off and holidays, a 401(k) with employer match, paid training and growth opportunities, meals and uniforms (where applicable), and additional perks such as an Employee Assistance Program (EAP), volunteer time off, and wellness-related benefits.

About Discovery Senior Living

Discovery Senior Living is one of the largest senior living operators in the U.S., with over 350 communities and 35,000 homes across nearly 40 states. Backed by three decades of award-winning experience, Discovery leads a family of companies—including Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery at Home. With 19,000 dedicated employees and an innovative “Experiential Living” philosophy, Discovery is recognized for its leadership in performance, lifestyle customization, and senior living innovation.

Equal Opportunity Employer:

We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. EOE D/V

A Note to Applicants:

This job description outlines the general nature and level of responsibilities for this role and is not an exhaustive list of all duties. Qualified individuals with disabilities, as defined by the ADA, must be able to perform the essential job functions with or without reasonable accommodation, as determined on a case-by-case basis.

Agency Policy:

We do not accept unsolicited resumes from staffing agencies. Please refrain from contacting hiring managers directly.

Employment Scam Warning:

We only post jobs on our official careers site and accept applications through that platform. We do not conduct interviews via text or social media or ask for personal or banking information. To learn more, visit the Federal Trade Commission's tips on employment scams.