Description
The International Foodservice Distributors Association (IFDA) is hiring! Join a growing, collaborative advocacy organization, where you can make an impact on a vital and dynamic $380+ billion industry that supplies food and related products to more than one million professional kitchens daily, including restaurants and other operations that make meals away from home possible. If you are a self-starter who enjoys a challenge, can manage multiple projects concurrently, desires a hybrid work schedule and has the experience to lead external and internal communications strategies to raise the visibility of a crucial American industry, we are interested in talking with you.
Senior Director, Communications and Marketing is a strategic, results-oriented leader who is responsible for crafting and executing comprehensive industry and advocacy communications strategies and overseeing the association's marketing efforts. The results will elevate IFDA's and the foodservice distribution industry's brand, foster member engagement, amplify advocacy communications, and achieve the association's goals.
Essential Responsibilities:
Lead strategic communications and marketing:
- Develop and implement annual communications and marketing plans aligned with IFDA's goals and objectives.
- Promote the industry's visibility and monitor its reputation.
- Ensure consistent branding across all channels.
- Create and manage the annual department budget.
Lead external communications:
- Lead, develop and execute an industry marketing campaign.
- Lead all communications in support of IFDA's advocacy efforts including writingop-eds.
- Develop and pitch stories to national and local media.
Oversee digital marketing, branding member engagement and event promotion:
- Oversee strategy development and execution for IFDA's website, digital channels, and social media.
- Leverage data and analytics to ensure campaigns meet their goals.
- Stay abreast of trends and innovations and implement strategies to improve communications and marketing efforts.
- Create a cohesive plan to brand IFDA and its various programs and services.
- Increase member engagement by informing IFDA's members about the association's priorities, programs and services.
- Build awareness and drive attendance to conferences and events.
- Develop prepared remarks, speeches, presentations, and other communications for IFDA staff and leadership.
Manage stakeholder relationships and external vendors:
- Foster long-term working relationships with key stakeholder audiences, including IFDA members, trade press, media influencers, and social media communities.
- Cultivate and manage outside vendor relationships, ensuring goal attainment, quality and cost-effectiveness.
Additional Responsibilities and Duties:
- Responsible for writing and editing as needed.
- Assist with event logistics and AV as required.
Supervisory Responsibilities:
This position manages one to two full time employees.
Knowledge, Skills and Abilities Required:
To perform this job in an exceptional fashion, the individual should possess the knowledge, skills and abilities noted below and minimally meet the education, training and/or work experience required:
- A minimum of ten years in association management
- Experience leading and managing communications and marketing campaigns
- The ability to lead cross-functional teams and work collaboratively with different viewpoints to build consensus
- Forward-thinking, creative and open to new ideas with a strong desire to continuously improve
- Strong people skills
- A quick learner
- Superior verbal, written and listening skills
- Results-oriented and organized with an ability to handle multiple tasks and meet deadlines
- Self-sufficient computer/technology skills
Location and Travel:
This position is eligible for a hybrid work schedule consisting of three days in the office (M-W-F) and two remote (T – TH).
Minimal overnight travel (up to 20%) by land and/or air.
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