Description
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Sr Analyst, Lead Generation & Strategic Events Overview:We are looking for a highly organized, collaborative, and detail-oriented individual to join our team. This individual will play a critical role in driving pipeline growth by curating strategic target audiences and supporting B2B event execution.
Unlike traditional marketing roles, this position sits at the intersection of marketing and sales, requiring a performance-driven mindset and a strong ability to navigate internal stakeholders. You will leverage data and tools to identify the right audiences, streamline processes, and ensure that our B2B events and experiences directly contribute to business growth and broader organizational priorities.
Role:
Lead audience targeting strategy for B2B events, including segmentation, tiering, and ongoing optimization to ensure alignment with business objectives and lead generation goals.
Develop and manage target audience workflows — curate strategic guest lists, coordinate invitations, track RSVPs, and ensure all data flows seamlessly into Salesforce for sales follow-up.
Partner across Sales, Integrated Marketing & Communications, and the Office of the President to align audience target strategies with business priorities.
Build, maintain, and improve standardized processes for guest management, event targeting, compliance, and reporting.
Manage partner hosting logistics in collaboration with Sponsorship and key properties.
Track budgets, timelines, and deliverables to ensure events are on schedule, within scope, and compliant.
Deliver measurement and reporting that capture lead generation outcomes, pipeline impact, and operational learnings.
Anticipate risks and troubleshoot issues to ensure smooth delivery under tight deadlines.
Support first-party events through end-to-end support on execution, such as venue/vendor research, logistics, and stakeholder coordination.
All About You:
Experience in sales support, business development, or marketing with a focus on targeting, lead generation, or CRM strategy.
Highly organized, detail-oriented, and process-driven, with a passion for efficiency and accuracy.
Strong collaborator and communicator, skilled at aligning diverse stakeholders.
Ability to create and executing processes that simplify work and drive efficiency.
Proficient in Salesforce (or similar CRM systems), with the ability to manage, track, and analyze invitee and lead data.
Comfortable working under pressure and balancing multiple high-priority initiatives.
Curious and adaptable, with a growth mindset.
Proactive problem-solver who anticipates needs and adapts under pressure.
Success in This Role Looks Like
Curated event audiences that directly lead to qualified leads and pipeline opportunities.
Clear alignment between Sales and Marketing on audience targeting and engagement strategies.
Reporting that demonstrates measurable ROI from B2B event participation.
Scalable processes that enable efficiency and consistency across multiple events and regions. Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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