BASIC FUNCTION:Produces copy for communications activities, including production of content for all internal publications, promotional brochures, departmental newsletters, media releases, advertising, and other communications. Responsible for managing brand messaging platforms across the District through communication/media planning and overseeing internal, day-to-day operations of the Communications Department.
Maintain confidentiality of all personnel matters; some duties will involve access to confidential information concerning employer-employee relations.
REPRESENTATIVE DUTIES:(Incumbents may perform any combination of the essential functions shown below. This position description is not intended to be an exhaustive list of all duties, knowledge, or abilities associated with this classification, but is intended to reflect the principal job elements accurately.)
Research, write, fact-check, edit, and post/place articles/releases reflecting program of work at OUSD as well as event promotion as needed.
Produce the content for publications, collateral, and multimedia material, including, but not limited to, newsletters, brochures, advertising, promotional and development initiatives; some photography.
Perform all functions for media event preparation, inclusive of securing a site, preparing press packets, media advisories/invitations, and meeting audio/visual needs.
Work with Director of Communications on crafting and incorporating brand messaging.
Produce and coordinate information in conjunction with Manager, Internal and Web Communications.
Work with Director of Communications on production of project-based presentations, including PowerPoint, signage, electronic communications, brochures/flyers and other.
Write for external publications as assigned.
Work with Director of Communications to develop and implement proactive media relations strategies to support the public relations efforts of the District.
Work with other departments to coordinate production of District's annual Parent Guide and Options Guides, and other publications as assigned.
Manage campaigns and projects, including, but not limited to, the Back-to-School Campaign, Attendance Promotion, Enrollment Period, Registration Period, College Bound Graduates, School Directory and School Calendar.
Create original copy of materials and documents when appropriate, including general pieces about the District, activities, etc…, as well as other documents as assigned, working in concert with appropriate staff.
Manage relationships with external vendors, consultants, and community partners when working in collaboration on campaigns or publications.
Manage letterhead and business card design, online ordering system, and vendor relationship for all District departments and schools.
Maintain District Brand Guidelines and encourage consistent use of branding throughout OUSD.
Promote teamwork by sharing knowledge, cooperating with others, participating in meetings and work groups, serving on committees, and supporting the goals and objectives of the District and division.
Attend training to ensure skill level in various technologies is at the level required to perform in current position.
Safeguard confidential, privileged information.
Perform related duties as assigned.
TRAINING, EDUCATION AND EXPERIENCE:a Bachelor's degree in communications, publishing, public relations, journalism, English, or related field from an accredited college or university.
Three (3) years of experience in media, publishing, public relations, or a related field
Proven experience in developing and implementing communications policies, practices, and campaigns
LICENSES AND OTHER REQUIREMENTS:
Valid California Driver's License
Employment eligibility will include fingerprints, tuberculosis and/or other employment clearance
Work evenings and weekends, as needed
Post important notices in evenings and weekends, as needed
Spanish fluency, preferred but not required
KNOWLEDGE AND ABILITIES
A wide range of programs, and applications, including content management solutions, publishing and design software, and social media and other electronic communication tools
Methods of communication and media selection appropriate to a community with a diverse socio-economic population
Applicable federal, state, and District codes, regulations, policies and procedures governing work scope
Correct English usage, grammar, spelling, vocabulary and punctuation
Planning, organization and coordination needed for assigned program
Diverse academic, socio-economic, cultural, ethnic, and disability backgrounds of District students and staff
Develop and implement communications policies, practices and campaigns
Communicate effectively, both verbally and in writing
Write, proofread, and edit with a demonstrated ability to tell stories and to translate technical or complex subjects for various audiences
Plan and execute communications across a range of communication channels including web-based platforms and social media
Work collaboratively with people in a culturally diverse setting and with a variety of internal and external stakeholders
Establish and maintain effective working relationships with administrators, supervisors, school personnel and the general public
Effectively multi-task in a fast-paced, deadline intensive environment, and work across multiple service organizations simultaneously and flexibly
Quickly solve problems, take risks, and identify contingency plans when necessary
Develop and present a compelling case for new ideas
Develop and implement digital communications policies and practices
Develop solutions, recommendations and modifications to support and enhance effective communication about OUSD schools
Provide training, oversight, and support for school and department web editors
Complete projects on-time with constant interruptions
Manage projects involving cross-functional teams comprised of individuals who do not report to you
Office environment and diverse school site environments; driving a vehicle to conduct work; fast-paced work; constant interruptions, frequent evening and weekend work
Consistent mental alertness; sitting or standing for extended periods of time; lifting, carrying, pushing, and pulling objects up to 30 pounds, occasionally 30+ pounds; bending and twisting at the waist, reaching overhead, above the shoulders and horizontally; dexterity of both hands and fingers while performing duties; seeing to read, write and use the computer; hearing and speaking to exchange information, in person or on the telephone, and make presentations.
The Oakland Unified School District does not discriminate in any program, activity, or in employment on the basis of actual or perceived race, religion, color, national origin, ancestry, age, marital status, pregnancy, physical or mental disability, medical condition, genetic information, veteran status, gender, sex, or sexual orientation.
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