Panera Bread Job - 39265871 | CareerArc
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Company: Panera Bread
Location: Needham, MA
Career Level: Director
Industries: Food, Beverage


Director, Digital Marketing Technology

At Panera we believe that good food can bring out the best in all of us—food served in a warm, welcoming environment, by people who care, through a frictionless customer experience.

We are looking for a Director of MarTech Strategy to join our Digital team that will design, develop, and execute a marketing operations and digital technology strategy.  This role leads technology solutions to drive incremental sales growth by leveraging, people, tools, tech, data, and insights to power a more personalized, orchestrated, and optimized user experience, marketing, media, campaigns, and CRM.

With experience in digital and retail environments, this person's Marketing Technology expertise (with strong preference for deep Adobe tech stack expertise) will be leveraged across the Panera enterprise.  

Duties & Responsibilities

Act as a change agent, set the vision and plan for the future of Marketing Technology (MarTech). Operationalize and execute on plan with excellence.

  • Provide expertise and leverage industry best practices across digital technology components including Marketing Technology Solutions, CRM, Personalization, Audience & Segment-based Marketing capabilities through marketing technologies
  • Lead MarTech capabilities and tool sets to streamline processes and procedures and maximize operational effectiveness
  • Develop and manage a technology roadmap for our MarTech to ensure we are building an effective marketing technology solution based on top priorities of the key Digital Stakeholders (CRM, Digital Product, Performance Marketing, Digital Merchandising, and Testing teams)
  • Partner with Information Technology (IT) team to ensure development, QA, and product implementation of data and digital technologies are effectively executed
  • Partner with Information Technology (IT) team to ensure development, QA, and product implementation of data and digital technologies are effectively executed
  • Create and roll-out digital marketing solutions that solve customer pain points, generating greater productivity and satisfaction with the digital platform
  • Translate digital technology investments into direct and measurable business results & outcomes
  • Transform digital merchandising and content creation using digital technology. Improve the online experience through technology, product data and media assets to improve the experience where our customers seek, interact, and learn about our products.
  • Manage vendor relationships related to our MarTech platforms; negotiate technology contracts lowering the Total cost of ownership (TCO); manage the budgets and resources in alignment with agreed-upon business KPIs

Qualifications (Education & Experience)

  • Bachelor's degree from an accredited college/university; Master's degree preferred. Course focus on engineering, computer science, marketing, or mathematics preferred.
  • 10+ years of experience in marketing and technology space and managing Enterprise CRM and marketing automation platforms; including management over the full MarTech stack
  • Experience leading digital marketing technology and execution specific to CRM and Digital marketing enablement
  • Ability to manage cross-functional marketing and technology teams, advocate for MarTech and collaborate across the organization to create integrated solutions
  • Deep knowledge base with hands-on experience with Enterprise CRM Platforms (Salesforce, Adobe, etc.), proven Adobe Marketing Cloud expertise strongly preferred.
  • Strong knowledge of Customer Relationship Marketing (CRM) technical concepts and tools including relational databases, customer data integration, analytic modeling, campaign management and business intelligence systems.
  • Excellent structured communication skills with the ability to frame complex digital marketing, CRM and technical concepts in a way that facilitates discussion and deeper levels of understanding at our clients. Ability to bridge marketing and technology personnel.
  • Ability to work in matrix environment and to serve as individual and team contributor, leading projects, and initiatives
  • A self-starting orientation within a fast-paced environment with an intense desire/drive to “make things happen”
  • A track record of designing high-quality marketing technology solutions with the ability to craft an overall vision to guide the team; illustrate with case studies that may include wireframes, prototypes, and visual design artifacts
  • Restless and optimistic; driven by purpose, fueled by collaborative environments
Needham Support Center

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