Description
Summary
The Corporate Writing Specialist develops creative, clear-written material in support of the firm's communications strategies. The Specialist plans, designs, and publishes internal or external communications (e.g., newsletters, brochures, manuals, website content).
Essential Duties & Responsibilities
• Writes and edits articles and content for use in various communication platforms.
• Consult with Financial Advisors on personal branding initiatives, providing guidance and direction on messaging and tone, writing copy for Advisor bios, websites, brochures, etc., and recommending improving existing materials.
• Collaborates with interdepartmental teams and subject matter experts to efficiently and effectively execute strategic communication campaigns and ad hoc marketing projects.
• Works with video team on video scripts for financial advisors and internal announcements.
• Actively contributes to corporate social media strategy, develops content, and reviews posts created by other team members.
• Creates copy for print, radio, and digital ads based on specific requests from Financial Advisors proactively and based on current trends.
• Reviews and proofs materials created by other associates to ensure compliance with Stifel style and grammar guidelines, recommending refinements to improve readability when appropriate.
• Assists Financial Advisors and other executives with writing for client communications, proposal requests, and different needs.
• Works with the Public Communications team to develop and update compliant language for marketing materials.
• Writes press releases and assists with distribution to the media as needed.
• Helps develop and maintain the organization's style guide, including editorial standards and policies.
Qualifications
• Knowledge of Stifel policies/procedures and a thorough understanding of products and services offered while ensuring industry regulatory requirements are met.
• Understands principles and methods for showing, promoting, and selling products or services, including marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Ability to assess customer needs to meet quality service standards and evaluate customer satisfaction.
Education & Experience
• Minimum Required: Bachelor's Degree in Journalism or Communications.
• Minimum Required: 1+ years of corporate writing experience.
Systems & Technology
• Proficient in Microsoft Office, with an emphasis on Word.
About Stifel
Stifel is a more than 130 years old and still thinking like a start-up. We are a global wealth management and investment banking firm serious about innovation and fresh ideas. Built on a simple premise of safeguarding our clients' money as if it were our own, coined by our namesake, Herman Stifel, our success is intimately tied to our commitment to helping families, companies, and municipalities find their own success.
While our headquarters is in St. Louis, we have offices in New York, San Francisco, Baltimore, London, Frankfurt, Toronto, and more than 400 other locations. Stifel is home to approximately 9,000 individuals who are currently building their careers as financial advisors, research analysts, project managers, marketing specialists, developers, bankers, operations associates, among hundreds more. Let's talk about how you can find your place here at Stifel, where success meets success.
At Stifel we offer an entrepreneurial environment, comprehensive benefits package to include health, dental and vision care, 401k, wellness initiatives, life insurance, and paid time off.
Stifel is an Equal Opportunity Employer.
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