Brand & Media Experience Lead Job Listing at Valley Bank in Morristown, NJ (Job ID 25-671)

Description

Responsibilities include but are not limited to:

• Lead the strategic development of branded experiences across retail branches and corporate offices, ensuring they reflect our values and maintain brand consistency, aligning with the overall brand identity.
• Collaborate with retail team, design, and facilities teams to guide the signage and environmental branding of physical spaces.
• Partner with People Resources and Communications to align employee experience touchpoints--onboarding, office culture, events, and recognition--with our brand narrative.
• Develop employee-facing brand programs and toolkits to bring brand values to life within the workplace.
• Formulate and implement detailed annual strategic plan for branch brand presence, manage budget and allocate resources effectively across branches.
• Develop and implement strategies for selecting, creating, and distributing promotional items that align with marketing campaigns and brand identity while creating uniformity within the branch network.
• Ensure media executions are consistent with the overall brand experience and contextually relevant to their environments (e.g., transit, retail corridors, community hubs).
• Analyze customer, market, and employee research to uncover insights and pain points that inform experience strategy.
• Develop experience KPIs and feedback loops to continually optimize both physical environments and brand-driven interactions.