Head of Deposit/Payment Strategy-Small Business Job Listing at Valley Bank in Morristown, NJ (Job ID 24-538)

Description

Responsibilities include but are not limited to:

• Identify market opportunities and customer needs to improve existing products and develop new services and products.
• Manage the complete product lifecycle, from initial research to launch and post-launch evaluation.
• Establish product strategy and manage goals for product promotions and sales campaigns along with tracking and reporting campaign performance to inform next actions.
• Manage the overall product portfolio P&L to ensure that new account growth, attrition, net growth, cross sales and both product and portfolio profitability to support the bank's overall balance sheet and income goals.
• Monitors and forecasts customer acquisition, adoption and usage of products and services across all channels to identify gaps and develop appropriate strategies to close gaps.
• Collaborates with development, design, and operations teams to ensure the delivery of high-quality products.
• Ensure effective promotion and marketing of products in coordination with sales and marketing teams.
• Monitors competitive features, offers and pricing to ensure products are designed, positioned and priced appropriately.
• Use in-depth analysis to develop clear and persuasive business cases that help drive key business decisions.
• Establish and maintain strong working relationships with key partners (including Retail Sales, Customer Care, Marketing, Legal, Risk, Compliance, Technology, Operations, Data & Analytics).