Be a beacon for diverse talent

Be a beacon for diverse talent

Here’s the short version:

Diverse talent = lots of benefits. Like better job performance, increased revenue, and other good stuff.

Social media recruiting = the best way to attract diverse talent, because social media is where they are and where they go to check out your employer brand.

CareerArc = social media recruiting made for talent acquisition that boosts your employer brand and saves you time.

Now here’s the long version.

Why DEI initiatives are important

DEI initiatives aren’t just important–they’re essential. Here’s why:

  • Ethnically-diverse companies are 35% more likely to outperform their peers.
  • Highly-diverse companies achieve 2.3 times higher cash flow per employee.
  • Above-average diverse management teams experience 19% higher revenues than below-average diverse management teams.
  • By 2025, 75% of the workforce is predicted to be made up of millennials–a demographic that particularly places emphasis on diversity.

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Why social media is the best place to find diverse talent

Simply put? Because that’s where they are, and that’s where they go to research a brand before applying. Studies show that:

  • 73% of job seekers between the ages of 18 and 34 years old found their last job through a social media platform.
  • Social media usage across Facebook, Instagram, and LinkedIn is almost identical between women, blacks, and hispanics as it is for white men, according to a 2021 Pew Research Center study.
  • 86% percent of job seekers use social media in their job search.
  • 68% of millennials visit a company’s social media properties specifically to evaluate an employer’s brand.

Harness the power of social media

There are so many ways to use social media to broadcast your DEI initiatives. In fact, we help companies every day effectively and efficiently reach diverse talent through automated social recruiting. For example: 👉

Use imaging in your job posts to show the diversity of your employees.

Make a statement of support.

Share your DEI initiatives and accomplishments.

Show actionable ways you’ve supported diverse talent.

Transform your DEI posts into a powerful post about your culture and brand.

Let your employees broadcast your DEI initiatives for you.

Just a reminder to make your DEI posts powerful, emotional, captivating, and, in every way, resounding.

Effortlessly build a powerful employer brand

Picture this: an employer brand that’s always on, attracting you diverse talent, passive candidates, and constantly building your brand awareness.

That’s the power of social media, harnessed by CareerArc’s award-winning social recruiting solution for over 10 years.

  • Multi-post employer brand campaigns, allowing you to showcase your employees, promotions, career fair announcements, DEI content, culture and values, and more.
  • Automated publishing thatand effortlessly turns your recruiters, employees, and brand ambassadors into social recruiting influencers.
  • Auto-sync with your ATS job inventory to transform your jobs and content into hundreds or thousands of posts automatically.
  • Comprehensive analytics so you can measure the impact of social media on your recruiting outcomes.

And here’s the best part: thanks to CareerArc’s powerful automation capabilities, we do it all while saving you an average of 949+ hours a year!

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CareerArc has been an ideal partner in building, boosting, and protecting Barilla’s employer brand. We as a company feel empowered to share our brand story the way it was meant to be told.

LUCINDA EHLEN & JESSICA SHARPE
LEARNING AND DEVELOPMENT MANAGER & HUMAN RESOURCES PROFESSIONAL

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Before CareerArc, we lacked a meaningful presence on social media, and as employers, we knew that had to change. Thanks to CareerArc, we’ve been able to target and recruit talented, diverse candidates because of new outreach strategies CareerArc has introduced and integrated into our existing recruitment effort.

DOLLY ENGLAND
DIVERSITY OUTREACH MANAGER

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Most importantly, CareerArc helped us cultivate and strengthen brand loyalty, which is particularly tough to do in our industry. Our partnership with CareerArc has elevated our brand engagement and awareness, in both U.S. and international operations, higher than we had ever thought possible.

LISA OLDEN
SR. DIRECTOR, HUMAN RESOURCES

Ready to turn your brand into a beacon for diverse talent? Just click the button to get your customized demo today.

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